AHF's ‘GOOOOOOOOOAL!’ Billboards Remind World Cup Fans to Score Safely

Artwork displays a condom with an imaginative soccer ball design for billboard campaign posting now in FIFA World Cup host cities including Atlanta, Houston, Los Angeles, Miami, Philadelphia, and Seattle

LOS ANGELES--(BUSINESS WIRE)--AIDS Healthcare Foundation’s (AHF) “GOOOOOOOOOAL!” billboard campaign, an imaginative new prevention initiative promoting condom use, is running now in six cities nationwide: Atlanta, Houston, Los Angeles, Miami, Philadelphia, and Seattle. The artwork roguishly plays off FIFA World Cup fever taking over the globe and the airwaves in anticipation of the 2026 game season. The “GOOOOOOOOOAL!” artwork features imagery of the iconic black-and-white hexagonal skin of a soccer ball stretched lengthwise across a condom with AHF’s “useacondom.com” URL underneath.

AHF offers free condoms at almost all of its facilities nationwide, including its 79 Healthcare Centers, 50 Wellness Centers, 67 Pharmacies, and 26 Out of the Closet thrift stores and offers free sexually transmitted infection (STI) and HIV testing at 50 Wellness Centers across 15 states.

The advertisements, which AHF placed to coincide with FIFA World Cup Games in each city and will at least run through July 19, appear in the following six locations: Atlanta (5 units), Houston (2 units), Los Angeles (12 units), Miami (2 units), Philadelphia (1 unit), and Seattle (2 units).

AIDS Healthcare Foundation (AHF), the world’s largest HIV/AIDS healthcare organization, provides cutting-edge medicine and advocacy to over 3 million people across 50 countries, including the U.S. and in Africa, Latin America/Caribbean, the Asia/Pacific Region, and Eastern Europe. In January 2025, AHF received the MLK, Jr. Social Justice Award, The King Center’s highest recognition for an organization leading work in the social justice arena. To learn more about AHF, visit us online at AIDShealth.org, find us on Facebook, and follow us on Instagram, Twitter, and TikTok.