Colombian Football Legend Radamel Falcao García Signs With Skechers

BOGOTÁ, Colombia--(BUSINESS WIRE)--Radamel Falcao García, the all-time top scorer for the Colombian National Team, has signed on as an official Skechers ambassador in Latin America. The legendary striker will play in Skechers Football boots and will appear in Skechers lifestyle and performance campaigns across the region.

“Skechers is a brand that represents what I look for both on and off the pitch: excellence, comfort, and a commitment to performance, without overlooking fundamental values for me and my family such as authenticity, well-being, and closeness,” said Radamel Falcao García, who plays for Primera A club Millonarios in Colombia. “From the moment I tried the Skechers Football boots, I felt they were made to compete at the highest level. I am very happy to represent this brand in Colombia and across Latin America, and I hope to continue building a legacy that inspires new generations of young people to pursue their dreams, leave a mark, and work with discipline.”

Beyond his global football accolades, Falcao joins Skechers alongside his wife and noted singer Lorelei Tarón and five children, who will together represent a variety of Skechers categories for men, women and kids in Latin America.

“Falcao is a legend not only for Colombia, but for all of Latin America. Falcao is a symbol of perseverance, professionalism, and discipline—values that align with Skechers,” said Cristián Donghi, country manager for Skechers Colombia, Chile, and Peru. “We are very happy to have not only him, but his entire family as brand ambassadors. Off the pitch, his influence resonates with all those who strive for excellence in every aspect of their lives. And on the pitch, he represents a bridge between the heritage of football and new generations of fans in the region who follow him.”

Regarded as one of the greatest South American footballers of all time, Radamel Falcao earned the nickname "El Tigre" (The Tiger) through his reputation as a lethal, highly-decorated center-forward both with the Colombia National Team and more than two decades playing in top-flight European leagues including with FC Porto, Atlético Madrid, Monaco and Manchester United among others. He is currently with Colombian Primera A club Millonarios.

Falcao competes in the SKX_2 Elite boot designed for players who require precise strike control plus the brand’s Comfort That Performs^®. Off the pitch, he’ll be seen in the innovative Skechers Glide-Step^® and Skechers Cozy Fit^® footwear lines together with his entire family.

This partnership reaffirms Skechers’ commitment to Latin America, expanding on a roster that includes the iconic Sofía Vergara and famed Spanish singer David Bisbal, as well as a network of Skechers stores that includes 53 in Colombia, and approximately 77 across the region.

The lifestyle and Skechers Football lines are available in Skechers stores and specialized retailers across Latin America. The community can also learn more about the collections and brand updates by following @skechers_colombia and @skechersfootball on Instagram and TikTok.

About Skechers Colombia and Skechers U.S.A., Inc.

Skechers Colombia is a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company^® based in Southern California. Skechers designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women, and children. The Company's collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and YouTube.