Babish Makes His Dishes Available to Fans for the First Time with CookUnity

NEW YORK--(BUSINESS WIRE)--CookUnity, the chef-led meal delivery connecting eaters across North America with award-winning chefs, announced today that Food Creator, Chef, Entrepreneur, and New York Times bestselling author, Andrew Rea (best known as Babish) selected the platform to help him bring his recipes to life as ready-to-eat meals for his millions of fans.

A self-taught chef, filmmaker, and the creator behind the Babish Culinary Universe, Babish has built a global audience of over 10 million fans through signature series like Binging with Babish and Basics with Babish, blending food, storytelling, and pop culture into one of the most influential culinary platforms today. After years of exploring, and ultimately declining partnership opportunities with multiple meal delivery companies, Babish selected CookUnity for one reason: it was the only model that met his standards for quality, control, and authenticity.

Through the CookUnity platform, Babish is able to personally develop and oversee the scaled production of every recipe, ensuring each dish reflects his craft and meets the standards that his audience has come to expect. CookUnity provides the end-to-end infrastructure to bring that vision to life at scale, from ingredient sourcing and chef-managed kitchens to nationwide distribution models, allowing Babish to move beyond content and into a direct, tangible connection with his community.

“Over the years, I’ve been approached with a lot of ways to turn my food into products, but most of them meant stepping away from cooking myself or compromising on quality,” said Andrew Rea, creator of Binging with Babish. “CookUnity was the first partner that seemed to be aligned with how I actually work. I’m involved in the development and cooking of every dish, and at the same time, I can finally bring my food to people at a scale I could never reach on my own. Just like the original idea behind my YouTube Channel, I get to take something that’s only ever lived on your screen, and make it real.”

A Platform for Food Creators

The partnership also gives him a new way to engage fans, connecting with diners across CookUnity’s East Coast network (with nationwide coverage coming soon) while maintaining full creative ownership of the food. The collaboration introduces a dedicated Babish storefront, where fans can order his meals on demand or opt into a flexible subscription that unlocks access to hundreds of weekly meal options from top chefs like Marcus Samuelsson, Cat Cora, and José Garces. This approach expands access to his signature dishes while aligning with how his audience already engages with his content.

The integration of Babish to CookUnity builds on the platform’s broader investment in the creator ecosystem. Following the acquisition of flavrs, the company is expanding its in-app video and creator program, bridging inspiration and consumption by enabling culinary innovators like Babish to turn what audiences watch into something they can now savor at their own table, bringing the experience from screen to plate.

“Andrew didn’t want to license his name, he wanted to cook,” said Mateo Marietti, Co-founder and CEO of CookUnity. “That’s exactly what CookUnity is built for. We give creators and chefs the infrastructure to scale their food without losing control of the craft. Babish choosing CookUnity is a strong signal that this model works for a new generation of creators who want to go beyond content and build something tangible with their audience.”

From Social Media to Your Table

For the first time, Babish fans can go beyond watching videos to actually tasting his most iconic creations at home. Starting today, dishes inspired by some of his most popular videos, General Tso’s Chicken (6.5M+ views) and Pot Roast (2.6M+ views), are available to order through CookUnity. His debut menu is completed with his original Spicy Chili-Garlic Noodles and Fried Chicken with Smoky Collard Greens Mac & Cheese.

Through CookUnity, Babish will bring his food from screen to table for the very first time, allowing fans to taste the dishes that have made him one of the internet’s most beloved food creators.

About CookUnity

CookUnity is America’s first chef-to-you meal delivery. With a mission to empower chefs to nourish the world, CookUnity offers a solution that proves eating well can be convenient, affordable and delicious. The revolutionary model puts the power directly in chefs' hands, offering fully equipped kitchens, predictable revenue, and direct access to feeding millions across the nation. Subscribers get access to 180+ award-winning chefs, a rotating weekly menu of 300+ dishes, and fresh, fully prepped meals right at their doorsteps in sustainable packaging. Since 2016, the team has grown rapidly from a small kitchen in Brooklyn, New York, to eight kitchens across the nation and Canada. For more, head to CookUnity.com.

About Babish

Andrew Rea or “Babish”, is one part chef, one part filmmaker, and a generous dash of irreverent YouTube personality. With a self-taught approach both behind and in front of the camera, he has garnered a global audience of over 10 million burgeoning chefs and foodies on his channel, Babish Culinary Universe. Renowned series like "Binging with Babish," "Basics with Babish," and "Botched by Babish" form the backbone of the BCU, where his passion for teaching and experimenting in the kitchen is rivaled only by his love of film and television, both of which he endeavors to share from his Brooklyn, NY kitchen. The channel has featured notable figures such as Jon Favreau, Maisie Williams, and Roy Choi and has partnered with the likes of Google, Samsung, Warner Bros/FX, and Amazon. A two-time New York Times Best Selling author, Andrew's titles include Basics with Babish, Binging with Babish, and Eat What You Watch. The BCU continues its expansion into a formidable lifestyle empire with the eponymous Babish cookware line, created in partnership with Gibson and available on Amazon and in Walmart stores nationwide; a THC-infused sugar, Baked with Babish, produced with Old Pal; and, most recently, Bed n Babish, a scenic short-term foodie-haven rental compound along the Delaware River. Next, Babish will make his anticipated entrée into hosting with the podcast series In the Booth with Babish—a food-driven, long-form interview show that blends elevated conversation with the structure and intimacy of a shared meal.