Force Management Announces New CRO

CHARLOTTE, N.C.--(BUSINESS WIRE)--Force Management, a leading partner of growth-driven go-to-market alignment and predictable revenue execution, announced Joe Marcin as Chief Revenue Officer (CRO). A longtime Force Management customer and advocate, Marcin brings more than 25 years of enterprise software leadership experience and a firsthand understanding of the company's impact on revenue performance.

In this role, Marcin will lead Force Management’s global revenue organization, driving growth, strengthening customer and partner relationships, and scaling go-to-market capabilities to help customers increase company value and achieve sustainable growth.

Marcin has spent more than two decades leading enterprise software and cloud go-to-market organizations, driving billions of dollars in value creation for global companies. Over the past decade, he has specialized in building and scaling high-performing go-to-market teams within midsize private equity portfolio companies. His work has consistently focused on accelerating revenue growth and creating sustainable competitive advantages for enterprise Marketing, Sales, Business Development, Customer Success, and Professional Services teams in highly competitive markets.

“Force Management takes organizations well beyond methodologies, training and enablement. It’s a platform that puts your entire corporate strategy in motion,” said Marcin. “It serves as the catalyst for driving true GTM transformations that enable you to accelerate value creation for your employees, your customers, and your shareholders.”

Marcin’s perspective was shaped in part through his early partnership with Force Management as a customer, where he experienced firsthand how the company’s frameworks and methodologies help drive predictable revenue for go-to-market teams. That experience ultimately inspired Joe to join the company and help extend that impact to organizations worldwide.

"Joe brings a unique combination of customer perspective and executive leadership experience that aligns perfectly with where Force Management is headed," said CEO Craig Chumley. "Having experienced our methodologies firsthand, he understands both the challenges revenue leaders face and the outcomes they expect. His leadership will help us accelerate growth while continuing to deliver meaningful impact for our customers."

This appointment comes as Force Management continues to expand its market presence, helping large sales organizations succeed in an AI-driven go-to-market environment by improving sales productivity and effectiveness with methodology-driven revenue execution.

About Force Management

Force Management partners with growth-focused organizations to align strategy, messaging, execution, and AI—across the entire go-to-market engine. We help companies build a unified system where teams and technology work together to drive consistent execution, productivity, and measurable business outcomes. Our strong reputation is staked on highly customizable GTM solutions, and we are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at forcemanagement.com.