MessageGears Expands Its Integration Ecosystem With Five New Data Sources and Destinations

Direct connections to TikTok, Google Drive, SingleStore, Azure, and Bynder extend the marketing platform’s data-native, composable architecture – giving teams instant activation across more of the tools they already use.

ATLANTA--(BUSINESS WIRE)--MessageGears, the cross-channel marketing platform that connects directly to your data sources, today announced five new integrations: Microsoft Azure, Bynder, and SingleStore as three new data sources, and TikTok and Google Drive as two new external destinations. The additions further extend MessageGears’ flexible architecture, which allows enterprise teams to activate data across any channel or tool without duplicating, moving, or re-housing it.

The announcement reflects growing demand from marketing and data leaders for martech that seamlessly connects to their other tools, rather than forcing them to consolidate around a single vendor’s ecosystem or rigid schema.

Built for the growing demand of more flexible martech

Modular, connected architecture has become a defining competitive advantage for marketing platforms. According to the MACH Alliance, organizations with fully composable tech stacks are six times more likely to achieve clear ROI on their AI investments, and 98% are able to support AI at scale.

“MessageGears was purpose-built with a flexible, API-first foundation long before AI entered the equation,” said Caroline Nash, Director of Partnerships at MessageGears. “But the core principles of composability we’ve always believed in are now more important than ever with agentic capabilities on the rise. Organizations shouldn’t have to choose between using the tools they love and having a unified data strategy, and our growing library of integrations is prioritized with this in mind.”

Rather than pulling data into a proprietary walled garden, MessageGears works directly from a brand’s existing data sources, including native connections to popular warehouses like Snowflake, Databricks, Google BigQuery, and Amazon Redshift. The cross-channel platform connects to live customer data in-place, and campaign engagement activity is automatically written back to their central data store. This allows every marketing program to be informed by full context, not just a slice of it. And every new native integration extends that same flexible foundation.

New data sources: Connect more of your data without moving it

Microsoft Azure: MessageGears now natively supports Microsoft Azure as a data source, allowing enterprise teams running workloads on Azure to connect customer data directly to their marketing platform. With the native connection, teams can easily use their entire Azure dataset in personalized campaigns without extraction, transformation, or duplication. This expands MessageGears’ existing multi-cloud support and gives Azure-first organizations a straightforward path to activation.

SingleStore: Similarly, MessageGears’ native connection to SingleStore enables teams to query and activate all of their operational data stored in SingleStore’s high-performance database directly within their cross-channel marketing programs.

Bynder: The addition of Bynder allows marketing teams to pull creative assets directly from their digital asset management (DAM) system into MessageGears campaigns. Rather than manually downloading and re-uploading assets, teams can reference and deploy approved creative from Bynder in real time — keeping brand consistency high and production timelines short.

“These integrations are part of our continued focus on reducing the operational burden on marketers,” said Eugene Yukin, VP of Product at MessageGears. “Audience syndication should be seamless, whether teams are activating data in external platforms or internal systems. MessageGears helps customers move faster without adding complexity or manual effort.”

New destinations: Activate audiences anywhere customers engage

TikTok: While MessageGears already supported audience activation to TikTok via its LiveRamp integration, the platform now has a native connection directly to TikTok as well. Marketers can build highly targeted segments using unlimited attributes from their warehouse, then push them to TikTok Custom Audiences where campaign members can be activated within 30-60 minutes of delivery. As TikTok continues to grow as an advertising channel, this integration closes a critical gap for brands running cross-channel acquisition and retargeting programs.

Google Drive: Teams can now securely upload campaign audience files from MessageGears directly to designated Google Drive folders. The integration supports the same configurability as other file-based destinations — format, compression, and naming conventions — and authenticates through a Google service account. It’s particularly useful for organizations that need to deliver, share, or store campaign data internally without adding new infrastructure.

Part of a broader ecosystem of integrations

These five additions join an expanding library of natively supported data sources and destinations within the MessageGears platform, spanning paid media networks, cloud storage providers, analytics tools, competing ESPs, and enterprise data infrastructure. The platform’s architecture means that every connection works against live data at the source, not a cached or copied subset of it.

MessageGears proudly applies open, composable principles across every layer of its product. All five of these integrations are available now to MessageGears customers.

About MessageGears

Our cross-channel marketing platform helps you create personalized customer experiences that build loyalty and drive revenue. By connecting directly to your data sources with zero layers in between, MessageGears unlocks unlimited attributes and puts your message wherever your customers are across email, SMS, mobile, paid media, and more. Brands like Chewy, GoDaddy, Indeed, and Sherwin-Williams rely on MessageGears to power context-rich experiences that convert throughout the entire customer lifecycle. Learn more at messagegears.com.