Bloomreach Brings AI Agent to General Availability to Solve One of Marketing's Most Expensive Problems: Keeping Customers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the AI company for personalization, today announced the general availability of its Loomi marketing agent, which converts a single prompt into a fully built campaign workflow. Built on the Loomi agentic personalization platform, which combines data-driven intelligence and powerful AI models, the marketing agent understands customers, not just segments, delivering the kind of personalized engagement that earns loyalty beyond the first click.

"Acquisition is the biggest line item in most marketing budgets. But winning a customer and keeping one are completely different problems," said Anirban Bardalaye, Chief Product Officer at Bloomreach. "You earn loyalty by delivering value that's genuinely relevant to each customer, by giving them a reason to come back. Our agent makes that possible at scale for marketing teams — personalization not as a buzzword, but as an operational reality across the entire customer journey."

Loomi marketing agent enables autonomous campaign creation and optimization, using real customer data to personalize each campaign at the individual level. With powerful speed and scale, it builds entire campaigns — not just briefs — while giving marketers guardrails and control. The marketing agent has already driven measurable results for innovative brands like 260 Sample Sale, which achieved a 2.4x higher conversion rate while reducing the volume of customers targeted by 82% for a “last chance” campaign.

“Loomi marketing agent transformed how our team engages with our customers,” said Laura DiGiovanna, Head of Marketing, 260 Sample Sale. “It created segments and personalized campaigns better than a human could have. Not only that, but it helped us find the customers with the highest potential to buy. It’s a combination of personalization and efficiency that has a big impact on results.”

Key Capabilities:

• Conversational Campaign Building: Marketers tell the agent what they want to achieve; the agent builds the campaign in minutes (versus hours or days usually required with legacy vendors).
• AI Segmentation and Targeting: Loomi combines its knowledge of marketing use cases and a brand's customer data to build the best fitting audience for the campaign.
• Content Creation and Personalization: The agent generates campaign content using brand voice, customer data, and intent signals, so every email or message reads as if it were built for the person receiving it, not the segment they sit in.
• Journey Orchestration and AI Timing: Behavior-triggered automations are powered by real-time signals, with AI determining the optimal message and moments to reach each individual.
• Built-In Guardrails and Security: Every campaign remains reviewable and adjustable. Teams stay in control while agents handle the heavy lifting, backed by enterprise-ready privacy and security features including audit trails, GDPR compliance, and granular access roles.

Register for the company’s upcoming Innovation Fest to see Loomi marketing agent in action.

About Bloomreach

Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands every customer in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.