Gen Re Releases 2025 U.S. Group Term Life Market Survey Results

Growth in Group Term Life Business Slows in 2025

STAMFORD, Conn.--(BUSINESS WIRE)--Gen Re has released results of the 2025 U.S. Group Term Life Market Survey. This annual industry benchmark survey covers Group Term Life and Accidental Death & Dismemberment (AD&D) inforce and new sales results for the U.S. market, representing combined employer-paid and employee-paid business.

Twenty-four companies provided Group Term Life results, while twenty-two provided AD&D results.

Key observations of the survey include:

• Participants reported $32.8 billion in total Group Term Life inforce premium, a 1% increase compared to 2024 results.
• Participants reported a 4% decline in new Group Term Life sales premium. New sales premium totaled $3.0 billion in 2025.
• Average face amount for inforce was $108,013, while the new sales average face amount was $98,975 in 2025.
• Average premium per case declined 2% for inforce business and grew 6% for new sales.
• Compared to 2024, Group AD&D inforce premium grew 4%, while new sales fell 7%.

The Market Survey is an annual benchmark survey produced by Gen Re, with the full results available only to participating companies. A summary report is available online at genre.com/lhsurveys.

About Gen Re
Gen Re, a Berkshire Hathaway Company, is one of the leading Life/Health and Property/Casualty reinsurers in the world. Our North American Life/Health reinsurance company, General Re Life Corporation, has superior financial strength ratings among Life and Health reinsurers. Gen Re delivers customized reinsurance programs and risk management solutions for the Life, Medicare Supplement, and Individual Disability Income markets. Through our research, we also offer valuable information and insights. www.genre.com