One10 Introduces “Return on Experience” Framework to Help Meeting and Event Planners Prove Event Impact Beyond ROI

New One10 Experience Index framework gives planners executive-ready data on engagement, behavior change, relationships, and brand impact

MINNEAPOLIS--(BUSINESS WIRE)--One10 LLC (“One10”), the leading motivation science company, launched its Return on Experience framework, powered by its proprietary Xperience Index^TM, giving meeting and incentive planners a new way to measure the true impact of their investment into sales meetings, conferences, incentive travel programs or recognition and engagement events.

As organizations face increasing pressure to justify event spend, One10’s Xperience Index goes beyond traditional metrics like attendance and satisfaction to quantify what matters most, such as how experiences influence emotions, behaviors, relationships and brand perception.

“Planners have long been asked to prove ROI, but traditional metrics don’t tell the full story,” said Richelle Suver, Managing Director, Travel & Events for One10. “The Xperience Index bridges that gap by connecting performance KPIs directly to the reasons executives are investing in such events for their employees, salespeople and channel partners.”

A New Standard for Measuring Event Success

One10’s Xperience Index is a proprietary, data-driven framework designed to measure Return on Experience across four key dimensions:

• Emotional Return: How experiences inspire, energize and recognize participants
• Behavioral Return: How events drive action, adoption and performance
• Relational Return: How connections are built and strengthened
• Brand Return: How experiences reinforce company values and brand perception

By capturing these indicators through customized surveys deployed post-event or in real-time, One10 enables planners to benchmark and track patterns in how events influence mindset, behavior and business outcomes.

From “nice-to-have” to strategic investment

For many organizations, events risk being seen as discretionary spend when value isn’t clearly measured. The Xperience Index helps planners shift that perception.

Instead of relying solely on satisfaction scores or anecdotal feedback, planners can:

• Benchmark performance across events
• Track patterns over time
• Identify strengths and improvement opportunities
• Confidently connect experiences to leadership priorities

Learn more about the One10 Xperience.

Return on Experience FAQs

What is Return on Experience?

Return on Experience measures the business impact of events by evaluating how they influence emotions, behaviors, relationships and brand perception, not just attendance or satisfaction.

How is the Xperience Index different from traditional event surveys?

Traditional surveys focus on logistics and satisfaction. The Xperience Index measures deeper outcomes, such as inspiration, action and connection, that drive real business results.

Why does the Xperience Index matter for planners?

Planners are increasingly expected to justify budgets and demonstrate value. The Xperience Index provides the data and insights needed to prove that events are strategic investments.

How is the data collected to determine Return on Experience?

Through short, targeted surveys deployed post-event or in real time, capturing both quantitative scores and qualitative feedback.

What types of programs can use the Xperience Index?

The framework is designed for meetings, conferences, incentive travel and recognition programs, with customized questions for each.

About One10

One10 LLC is a motivation science company specializing in channel & employee engagement across the U.S. and Canada. The company applies behavioral science and data-driven strategy to design programs that influence behavior, improve engagement and drive measurable business results. Solutions include channel engagement, sales enablement, incentives, recognition and rewards and experiential travel and events programs rooted in behavioral and data science. One10 is backed by Bow River Capital, a private alternative asset manager based in Denver, Colorado.