Kraft Heinz Celebrates 250 Years of Summer Cookouts with “The United Tastes of America”

Company’s largest-ever portfolio campaign unites iconic 100+ year-old brands at the center of America’s most beloved tradition

CHICAGO--(BUSINESS WIRE)--As America approaches its 250th anniversary, The Kraft Heinz Company is marking the moment the only way it knows how: by bringing people together over food. Today, as part of its America250 sponsorship, the company unveils “The United Tastes of America”, its largest portfolio campaign in history, celebrating the role its iconic brands have played in one of America’s favorite pastimes: summer cookouts. Coupled with never-before-seen products hitting grocery store shelves, the campaign honors summer get-togethers with offerings of all shapes, sizes and flavors.

For generations, cookouts have been where American culture comes to life – from casual backyard BBQs to neighborhood block parties and family reunions. This summer, with 81 percent of Americans planning to attend more gatherings this summer than last,¹ those moments matter more than ever. And while every table looks a bit different – infused with regional flavors, family traditions and personal twists – one thing remains constant: Kraft Heinz brands are at the center of it.

“From coast to coast, no matter what the cookout looks like, Kraft Heinz brands show up at the table – they’re part of the recipes, traditions and memories that define summer,” said Whitney Shaw, Head of Portfolio Marketing, North America, Kraft Heinz. “For more than 150 years, our brands haven’t just been present for American history – we’ve helped feed it. As the country approaches this milestone anniversary, we’re celebrating the foods that have brought people together for generations – and continue to do so today.”

At the heart of the campaign is a new national TV spot – bringing multiple Kraft Heinz brands together in a single creative – featuring favorites like HEINZ, Oscar Mayer, Kraft Singles, Kraft Real Mayo and Kraft Dressings. The spot captures a mosaic of American summers across the country, reinforcing a simple truth: no cookout is complete without Kraft Heinz.

Extending beyond the screen, Kraft Heinz is bringing the celebration to life with a lineup of limited-time, summer-ready innovations now available at retailers nationwide. From Velveeta America Shapes with star and USA-shaped noodles, to Ore-Ida Star Tater Tots and Jet-Puffed Jumbo Stars in glow-in-the-dark packaging – just like fireworks on the 4th of July – the portfolio is delivering playful twists on fan favorites. Iconic classics including Kraft Singles, Kraft Real Mayo, Kraft Mac & Cheese, Cool Whip and HEINZ Ketchup and Mustard will feature red, white and blue packaging designed for America’s 250^th birthday festivities.

“The United Tastes of America” reflects Kraft Heinz’s broader ambition to meet consumers where they are – showing up in the moments that matter most. As part of its sponsorship, Kraft Heinz will have a presence at the America250 Ultimate Block Party tentpole events leading up to and culminating on the 4th of July. To follow the United Tastes of America or find America250-inspired products near you, follow @KraftHeinz on social media or visit kraftheinz.com/unitedtastesofamerica.

^1America 250/YouGov April 2025, Event Brite, Pew Research Center, “American Food Traditions by Region, 2022, NHDSC, "Hot Dog and Sausage

About The Kraft Heinz Company

Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high‑quality, great‑tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.

About America250

America250’s mission is to celebrate and commemorate the 250th anniversary of the signing of the Declaration of Independence, marking America’s Semiquincentennial. We aim to inspire our fellow Americans to reflect on our past, strengthen our love of country, and renew our commitment to the ideals of democracy through programs that educate, engage, and unite us as a nation. America250 will foster shared experiences that spark imagination, showcase the rich tapestry of our American stories, inspire service in our communities, honor the enduring strength, and celebrate the resilience of the United States of America.