Swap Celebrates the Launch of its Agentic Storefront with AIR MAIL Brand in Residency

The Talk to my Agent Pop-Ups in London and New York City Debut Swap Storefront with Interactive Demos, Curated Merchandise, and Custom Community Programming

NEW YORK--(BUSINESS WIRE)--Today, Swap is debuting its first agentic storefront through a multi-city Brand in Residency at AIR MAIL's retail newsstands in London and New York. The residency marks the public unveiling of Swap Storefront, a new category of e-commerce experience where AI-powered storefronts guide shoppers from discovery to checkout through one seamless conversation - a platform helping brands transform traditional merchant sites into conversational shopping experiences that convert at twice the industry rate.

Across both newsstands, the residency turns AIR MAIL's retail spaces into an immersive expression of the Swap Storefront - featuring branded installations, editorial takeaways, curated merchandise, café moments, and a roster of branded events. The London takeover week is timed to Pulse, the leading commerce and retail conference, with programming including an AIR MAIL x Swap happy hour bringing together founders, operators, and editors from across the industry.

"We've launched the first agentic storefront at a moment when commerce is moving from static browsing to guided interaction, creating a new model for how shoppers discover, decide, and convert," said Sam Atkinson, Co-Founder and CEO of Swap. "We're excited to celebrate the launch with AIR MAIL. Rather than introducing a product through a traditional software launch, Swap is introducing a category through culture - showing the future storefront is not another widget or chatbot, but an interface designed to improve conversion while keeping brands in control."

The residency is anchored by Swap's Talk to My Agent campaign, which plays on the idea of speaking directly to a brand's "agent" - an intelligent storefront layer that can guide shoppers through discovery and decision-making, reflecting the brand or owner's voice and perspective. The in-person experience is designed to feel conversational and personalized, mirroring the spirit of the agentic storefront itself.

"We're always looking for ways to bring unexpected, culturally relevant experiences to our audience, and this residency does exactly that," said Liz Gough, Chief Revenue Officer of AIR MAIL. "Our newsstands are a place for discovery, and we're delighted to welcome Swap into that tradition and give our community a first look at what they're building."

The London residency is taking place at Shreeji Newsagents, 6 Chiltern Street from May 11th - 15th, and the New York residency is taking place at the AIR MAIL Newsstand, 546 Hudson Street from May 18th - 24th. To learn more about The First Agentic Storefront, visit: swap-commerce.com/talk-to-my-agent

About Swap:

Founded in 2022 by Sam Atkinson and Zach Bailet, Swap built the first agentic storefront, replacing traditional static websites with immersive, agent-led commerce experiences that take shoppers from product discovery to virtual try-on to checkout in a single branded flow. Trusted by 800+ brands, Swap also provides best-in-class infrastructure from cross-border, returns and inventory to tax and global compliance, helping merchants sell anywhere and scale globally on one unified platform. To learn more, visit Swap Commerce.

About AIR MAIL:

Launched in 2019, AIR MAIL has established itself as a cultural authority and a trusted source of sophisticated storytelling. The digital weekly features reporting, essays, and commentary from some of the world's finest journalists and cultural voices, covering high-end crime and scandal, international affairs, the arts, literature, style, beauty and wellness, and more. Beyond its distinctive editorial voice, AIR MAIL convenes influential figures across culture and society through marquee tentpole events, from its Cannes Film Festival party with Warner Bros. to the Tom Wolfe Literary Prizes with Montblanc. The brand has also expanded into film and television projects that extend its narrative reach, while continuing to grow its luxury advertising partnerships. Its online storefront, AIR SUPPLY, as well as its brick-and-mortar newsstand, in Manhattan’s West Village, offer gift recommendations for every type and occasion. In 2025, AIR MAIL joined Puck, the innovative media company focused on putting journalists at the center of its business model. The acquisition combined AIR MAIL's signature content, particularly its take on culture, lifestyle, and society, with Puck's scale and proven subscriber engagement model.