Fifth Third Surprises New Parents With $1,053 College Savings Gift for Babies Born on Fifth Third Day

“Fifth Third Babies” born on May 3 in 53 hospitals across five cities received $1,053 toward a 529 college savings plan

CINCINNATI--(BUSINESS WIRE)--More than 200 babies born on Sunday at 53 hospitals across five cities received an unexpected head start toward college, just hours after entering the world.

At hospitals in Chicago, Cincinnati, Detroit, Nashville, and Orlando, Fifth Third (Nasdaq: FITB) welcomed the new “Fifth Third Babies” and their parents with care packages that included a $1,053 gift card for a 529 college savings plan.

Now in its ninth year, Fifth Third Babies is part of a broader national celebration associated with "Fifth Third Day," or 5/3 on the calendar. On Fifth Third Day, Fifth Third employees unite to pack millions of meals and support local hunger relief organizations. The day kicks off a month of volunteering activities across Fifth Third’s national footprint, focused on fighting food insecurity and expanding financial access and inclusion.

“Fifth Third Day is about putting our values into action, and there’s no better place to start than by investing in the next generation,” said Kala Gibson, chief corporate responsibility officer for Fifth Third. “The day a child is born is one of life’s most important moments, and we want to show up for families with meaningful support. A small investment at the beginning can grow into something powerful over time.”

Since 2017, Fifth Third Babies has delivered nearly $965,000 in 529 plan funding to the families of more than 900 babies born on Fifth Third Day across eight states, in partnership with Gift of College, Inc. Families receive care packages from Fifth Third with gift cards and other gifts for the new baby and parents, and labor & delivery care teams at participating hospitals also receive appreciation gifts from Fifth Third.

“A contribution to a 529 plan account will help a child pursue their academic and career dreams and make their unique mark on the world – whatever that may be,” said Patricia Roberts, chief operating officer of the Gift of College and author of “Route 529: A Parent’s Guide to Saving for College and Career Training with 529 Plans.” “As the mom of a recent college graduate, I know first-hand how useful contributions to his 529 account proved to be over time. Opening an account when my son was an infant was one of the very best decisions I made as a new parent.”

Fifty-three hospitals in total across Chicago, Cincinnati, Detroit, Nashville, and Orlando participated in Fifth Third Babies this year. Each family with a baby born on 5/3 received a $1,053 gift card that allows them to open a 529 college savings account. Parents can redeem the gift card into a 529 plan of their choosing.

From 5/3 through 5/29, the public has the opportunity to participate in a social media sweepstakes to win a Fifth Third Babies gift bag, including a $1,053 Gift of College card to be redeemed at GiftofCollege.com into a 529 college savings plan. Winners will be selected on 529 Day, or 5/29 on the calendar. More information and full sweepstakes rules are available online at 53.com/babies.¹

¹ NO PURCHASE NECESSARY. Sweepstakes open to legal residents of the U.S., excluding New York. At least 18 years old to enter. Odds of winning depend upon the number of eligible entries received. Void where prohibited. Sweepstakes begins May 3, 2026, at 12:00 AM EST and ends May 29, 2026, at 8:00 AM EST. For complete sweepstakes rules visit 53.com/babies. Sweepstakes is in no way sponsored, endorsed, administered by, or associated with, Meta Platforms, Inc.

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies^® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.