Maple and TRAY Announce Strategic Partnership to Bring Voice AI to Enterprise Restaurants

Integration Gives Multi-Unit Restaurant Operators 24/7 AI-Powered Phone Answering to Capture Every Call and Grow Revenue

NEW YORK & MIAMI--(BUSINESS WIRE)--TRAY, a global leader in cloud-native enterprise-class POS systems, and Maple, the leading voice AI platform for restaurants, today announced a joint integration that brings 24/7 AI-powered phone ordering to multi-unit restaurant brands running on TRAY's platform.

More than 40% of restaurant phone calls go unanswered during peak hours. For a single location, that can translate to over $30,000 in unrealized phone orders each year. Across an enterprise portfolio of dozens or hundreds of locations, the losses run into the tens of millions.

"We're always looking for technology partners that help our restaurant clients run better and grow faster," said Peter Kellis, CEO of TRAY. "Maple's AI phone ordering is a natural fit for our platform as it gives operators a way to capture every call and turn it into revenue. That's the kind of innovation our enterprise clients are asking for."

"When a restaurant group is operating at scale, every unanswered call is a missed ticket," said Aidan Chau, CEO and Founder of Maple. "This integration with TRAY lets us put AI phone ordering into some of the largest restaurant brands in the country. It deploys in minutes and works from day one."

Built for Speed Across Every Location

Maple connects directly to TRAY's POS and pulls menu data automatically, including items, modifiers, pricing, and availability. Restaurants can go live in minutes with accurate order taking on the first call.

Key capabilities include:

• Direct POS Integration: Phone orders land in TRAY instantly, printing to kitchen display systems and receipt printers
• Real-Time Menu Sync: Any menu change in TRAY is reflected in Maple automatically
• Multi-Location Management: Centralized reporting and controls across all locations
• Always On: Every incoming call is answered, during peak hours, after close, and on holidays

Maple also fields reservations, catering inquiries, hours, directions, and frequently asked questions, so callers always reach a helpful, knowledgeable voice.

The Missed-Call Problem at Scale

American restaurants miss roughly one in three incoming calls during service hours. Industrywide, that adds up to billions in lost revenue each year. Staffing alone has proven difficult to solve the problem, especially for brands managing high call volume across many locations. The TRAY and Maple integration captures that revenue and lets front-of-house teams stay focused on the guests in front of them.

Since launching in December 2023, Maple has answered over 1 million calls for restaurants and resolves 96% of them with zero human intervention.

Availability

The integration is available now to all TRAY merchants in the United States. Restaurants can activate the service through their TRAY representative or by visiting maple.inc.

About TRAY

TRAY is a leading provider of cloud-native enterprise-class POS systems for the hospitality industry. The company's mission is to empower businesses to operate more efficiently, increase revenue, and provide a better experience for their customers. TRAY's advanced POS system is used by hospitality businesses of all sizes and types, including full service and quick service restaurants and family entertainment centers. For more information on TRAY and its POS solutions, please visit tray.com.

About Maple

Maple, the leading Voice AI platform for restaurants, provides 24/7 phone answering for restaurants and local businesses, handling orders, reservations, and delivery inquiries. A graduate of Amazon's AWS Generative AI Accelerator, Maple has scaled to serve over 2,500 merchants since launching in December 2023. The platform integrates with major POS systems and partners with leading restaurant technology platforms. Headquartered in New York City, Maple is on a mission to ensure no restaurant ever misses a customer call again. For more information, visit maple.inc.