Jack Daniel's Debuts Design-Forward Halo MK1 Tennessee Whiskey with McLaren Mastercard Formula 1 Team

Custom-engineered packaging inspired by McLaren car materials holds Tennessee Whiskey matured in uniquely aged barrels, available globally in super-limited quantities

LYNCHBURG, Tenn.--(BUSINESS WIRE)--The Jack Daniel Distillery today announced the limited release of Jack Daniel’s Halo MK1 Tennessee Whiskey, a super premium collaboration with the McLaren Mastercard Formula 1 Team featuring custom packaging and specially-crafted Tennessee Whiskey that nods to the brands’ shared commitment to excellence. The bottle is the most premium and limited global release in Jack Daniel’s history, retailing at $599.99 USD.

“We are thrilled to continue to celebrate many fantastic years of partnership with McLaren with the debut of our most exciting collaboration yet – a remarkable bottle that is destined to become a collector’s item for Formula 1 fans and whiskey drinkers alike,” said Mark Bacon, SVP, Global Managing Director - Jack Daniel's. “Halo MK1 Tennessee Whiskey embodies our shared values of innovation, excellence and ambition.”

Beginning with the release’s design, the HALO structure of McLaren’s Formula 1 race car has been reimagined as the vessel for a bottle of Jack Daniel’s Tennessee Whiskey, which features a hand-finished cork and custom medallions. Materials integrated into the packaging such as alloy metal, micro-suede and carbon fibre print, are inspired by those McLaren uses to construct its Formula 1 cars.

Louise McEwen, Chief Marketing Officer, McLaren Racing, said, “Jack Daniel’s Halo MK1 is a great expression of what our partnership represents, precision, craftsmanship and a shared respect for heritage. By drawing inspiration from our racing innovation, and honouring the legacy of Bruce McLaren, this release brings together McLaren’s racing DNA and Jack Daniel’s whiskey making tradition in a way that feels both authentic and truly collectible.”

Halo MK1 Tennessee Whiskey starts with Jack Daniel’s signature grain bill of 80% corn, 8% rye, and 12% malted barley, distilled in Lynchburg, Tennessee. After being charcoal mellowed drop by drop through 10 feet of sugar maple charcoal, the whiskey is aged in handcrafted new American white oak barrels built from staves aged in the open air for a prolonged period. This extra time softens tannins in the wood prior to barrel toasting, resulting in a smoother palate and bolder color, aroma and flavor. Bottled at 58.7% ABV (117.4 Proof), Halo MK1 Tennessee Whiskey salutes McLaren Racing Founder Bruce McLaren, whose first race car was #58 and an Austin 7 Ulster model.

According to Jack Daniel’s Master Distiller Chris Fletcher, Jack Daniel’s Halo MK1 Tennessee Whiskey features a nose of sweet maple, fruit and toasted oak, followed by a palate that opens with sweet caramel and chocolate notes and evolves to include pipe tobacco and baking spice. The finish is bold with lingering notes of barrel spice and brown sugar candy.

Jack Daniel’s Halo MK1 Tennessee Whiskey is available now in select global markets in very limited quantities in a 1L bottle for a suggested retail price of $599.99. Fans can purchase their limited edition bottle online while supplies last at the Jack Daniel’s website linked here.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Blackberry, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.

Please Drink Responsibly.

Tennessee Whiskey, 58.7% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2026 Jack Daniel’s. All rights reserved.

About McLaren Racing

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 23 Formula 1 world championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

McLaren Racing competes across four racing series. The team competes in the FIA Formula 1 World Championship with McLaren Mastercard F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, and F1 Academy with Driver Development Programme members Ella Lloyd and Ella Stevens. The team also competes in the F1 Sim Racing World Championship as McLaren F1 Sim Racing Team.

McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.

McLaren Racing – Official Website