Bloomreach Launches Loomi AI for Shopify: A Single App for Personalizing the Entire Customer Journey

Allows Merchants to Seamlessly Connect Shopify Platform with Bloomreach’s Marketing and Search, Driving Personalization Across Every Customer Interaction

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the AI platform for personalization, today announced the launch of Loomi AI for Shopify, an embedded Shopify app between Shopify and Bloomreach, powered by the company’s Loomi AI. The app connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products, enabling them to personalize every customer touchpoint with the unified intelligence of customer data, product data, and commerce data. With no coding or IT support required, merchants can activate AI-powered personalization across every channel — all from a single platform.

Shopify merchants are increasingly looking to personalization to drive growth, and Loomi AI for Shopify elevates those efforts. It leverages customer, product, and commerce data to give merchants the full context they need to deliver consistent, relevant, and conversion-driven experiences wherever customers shop, powered by real-time behavioral signals.

“Merchants shouldn’t have to choose between sophisticated personalization and operational simplicity,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “Loomi AI for Shopify gives merchants a direct connection between their Shopify store and Bloomreach’s personalization tools, all powered by the same real-time intelligence from Loomi AI. That means no matter how the customer journey evolves — particularly as emerging channels like ChatGPT enter the mix — personalization can remain consistent across the entire experience.”

What Loomi AI for Shopify Unlocks

• Personalized Search and Browse: Bloomreach’s search connects directly with Shopify product and behavioral data to surface the most relevant results for each shopper in real time, boosting on-site conversion without manual merchandising rules.
• Targeted Email, SMS, and Omnichannel Marketing: Bloomreach’s marketing uses live Shopify commerce data to trigger timely, personalized campaigns based on each customer’s purchase history, browsing behavior, and loyalty status — with no data exports or IT dependencies required.
• On-Site Personalization: Loomi AI for Shopify captures behavioral signals in real time to personalize on-site shopping from the very first interaction – even for anonymous visitors.
• Synchronized Merchandising and Campaign Activation: During product launches, seasonal campaigns, and peak demand moments, Loomi AI’s real-time intelligence syncs onsite merchandising and campaign activation from a single workflow.
• Localized Personalization at Global Scale: Powered by Shopify Markets data, the app delivers localized search, recommendations, and campaigns across every region and language, all from one platform.
• Strategic Promotions: Rather than applying discounts universally, Loomi AI uses AI decisioning to identify which shoppers need an incentive to convert and targets them accordingly, protecting margins while driving incremental revenue.

The app is available now in the Shopify App Store across all channels.

About Bloomreach

Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands every customer in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.