Arm & Hammer™ Laundry Makes History at Stagecoach as First-Ever Presenting Sponsor of the Half-Pint Hootenanny

Country Artists Avery Anna and Hannah McFarland Join ARM & HAMMER™ Laundry for Exclusive Family Meet-and-Greets at the World's Largest Country Music Festival, April 24-26

EWING, N.J.--(BUSINESS WIRE)--At Stagecoach, the world's largest country music festival, messes are not just expected—they're part of the fond memory. This year, ARM & HAMMER™ Laundry is leaning all the way in, debuting as the first-ever Presenting Sponsor of the Half-Pint Hootenanny, the festival’s beloved family destination. From April 24–26, families are invited to dive into the dust, dancing, and hands-on fun—knowing cleanup is covered.

As the #1 Liquid Laundry Detergent Brand—washing more loads than any other*—and one of the most trusted brand by parents (USA Today), ARM & HAMMER™ is bringing its legacy of performance and reliability directly to the heart of the festival experience.

“Stagecoach is where real life shows up at full volume—and real life is unapologetically messy,” said Laurie Kirschner, Senior Director of Marketing at ARM & HAMMER™. “As the #1 Liquid Laundry Detergent Brand*, we’ve earned our place in homes by delivering on life’s toughest and most meaningful moments. The Half-Pint Hootenanny captures that spirit perfectly, and we’re proud to be the first brand to champion this space—giving families the freedom to fully dive in, knowing we’ve got the cleanup covered.”

The Half-Pint Hootenanny Presented by ARM & HAMMER™ Laundry is an exclusive family-friendly destination at Stagecoach, designed for kids and parents to celebrate creativity, play, and connection. Inside the activation, families can take a break from the desert sun with interactive games and participate in hands-on experiences, while parents can pick up complimentary samples of ARM & HAMMER™ Deep Clean Liquid Detergent, available in stain, odor, and free & clear formulas, to put to work the moment they return home from the festival.

Elevating the experience even further, ARM & HAMMER™ Laundry will host exclusive meet-and-greets with rising country artists Avery Anna – ACM New Female Artist of the Year nominee – and Hannah McFarland, offering families rare, up-close access inside the activation.

The partnership is powered by the brand’s “Come Clean with Deep Clean” campaign—a rallying cry encouraging families to fully embrace every moment, mess and all. From dust-covered boots to stain-splattered crafts, ARM & HAMMER™ Deep Clean Liquid Detergent delivers the most powerful clean for the price** representing value families trust—so nothing stands between them and the experience.

When the music fades, the dust settles, and the laundry piles up, there’s only one way forward: Come Clean with ARM & HAMMER™ Deep Clean.

ARM & HAMMER™ products are available at retailers nationwide and online at www.armandhammer.com. For more information and to purchase passes for Stagecoach Festival, visit https://www.stagecoachfestival.com/passes/.

*Based on total wash loads sold, L52W ending 2/08/26

**Based on cleaning power and average price per load of similarly sized packages of leading detergents, L52W ending 12/28/2025, excluding Club

ABOUT ARM & HAMMER™ LAUNDRY

For more than 175 years, ARM & HAMMER™ provides trusted and hardworking products that consumers love. ARM & HAMMER™ has all your needs covered, from cleaning and laundry to personal and oral care to pets. For more information, please visit https://www.armandhammer.com.

ABOUT CHURCH & DWIGHT CO., INC.

With a rich heritage of commitment to people and the planet for over 150 years, Church & Dwight is committed to conducting its operations in a sustainable and environmentally responsible manner. The Company manufactures and markets a wide range of personal care, household, and specialty products under recognized brand names such as ARM & HAMMER^®, TROJAN^®, OXICLEAN^®, FIRST RESPONSE^®, NAIR^®, ORAJEL^®, XTRA^®, BATISTE^®, WATERPIK^®, ZICAM^®, THERABREATH^®, HERO^® and TOUCHLAND^®.

ABOUT STAGECOACH FESTIVAL

Stagecoach: California’s Country Music Festival is taking place this year on April 24-26th in Indio, California at the iconic Empire Polo Club. Produced by Goldenvoice, Stagecoach brings together the biggest names in country music alongside rising stars with a dash of the unexpected for a weekend that celebrates the spirit, storytelling, and sound of country. Known for its high-energy performances, immersive fan experiences, and genre-spanning collaborations, Stagecoach has become a must-attend destination for artists and fans alike. Since its debut in 2007, Stagecoach has become a cornerstone of country music culture, attracting fans from around the globe each spring. Passes for this year’s festival are available HERE.