StackAdapt Brings Campaign Intelligence Into Claude and Other AI Workflows With Launch of MCP Server

New integration extends StackAdapt’s AI-powered marketing assistant Ivy^TM beyond the platform, enabling real-time campaign insights without added complexity

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign intelligence directly accessible within AI tools such as Claude.

The MCP Server extends the capabilities of Ivy^TM, StackAdapt’s AI marketing assistant, beyond the platform, allowing advertisers to monitor performance, audit creative, and analyze campaign data in real time without needing to log into the platform directly. By connecting StackAdapt to the AI tools teams already use, including large language models, agents, and workflow automation systems, and making its intelligence accessible in those environments, rather than limiting it to a single platform, the integration enables conversational access to campaign intelligence—replacing manual reporting, spreadsheets, and fragmented workflows with a single prompt.

“AI is reshaping how teams work, yet most platforms still require users to operate within their own environments,” said Yang Han, Co-founder and CTO at StackAdapt. “The MCP Server brings StackAdapt’s intelligence into the AI workflows where decisions are already being made, giving customers direct, real-time access to their campaign data without added complexity.”

Setup is designed to be completed in minutes with no engineering resources, API integrations, or additional cost required. Once connected, users can ask natural language questions about their campaigns and instantly retrieve performance insights, including pacing, audience-level results, and creative status. At launch, the MCP Server provides access to campaign configuration, performance metrics, and creative assets across all supported channels, including connected TV (CTV), display, native, audio, digital out-of-home (DOOH), and programmatic linear TV.

Designed for both business leaders and technical practitioners, it gives decision-makers across marketing and strategy direct visibility into campaign performance while enabling teams to integrate that data into internal systems, dashboards, and custom AI workflows.

Beyond conversational access, the MCP Server also lays the foundation for more advanced, agent-assisted workflows. AI systems can continuously monitor campaign performance, surface insights, and facilitate automated triggers based on user-defined guardrails across tools and teams. By making programmatic intelligence accessible in real time, StackAdapt enables advertisers to augment manual analysis with always-on optimization powered by AI.

While many platforms are embedding AI within their own environments, StackAdapt is making its intelligence accessible across the broader AI ecosystem. Built for the open web, the MCP Server spans all channels and supply sources without tying advertisers to a single platform or inventory ecosystem, bringing domain-specific programmatic intelligence directly into AI workflows, rather than relying on generalized outputs.

As AI adoption accelerates, StackAdapt continues to invest in AI to support a broader shift toward more connected, real-time decision-making across advertising. By combining domain-specific intelligence with flexible AI integration, the MCP Server enables faster, more informed campaign optimization at scale.

About StackAdapt

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.