The Bridal Lingerie Revolution: Brought to You By Adore Me, David’s Bridal & Giannina Milady Gibelli

The bride-to-be, reality-TV star, and two iconic brands are teaming up to dress brides everywhere, from the engagement to the anniversary

NEW YORK--(BUSINESS WIRE)--Adore Me and David’s Bridal are coming together to reimagine bridal fashion with the launch of the Adore Me for David’s bridal lingerie collection in time for the 2026 summer wedding season. The collection offers a fresh, modern approach to what brides wear beneath it all — designed to inspire confidence before, during, and after the wedding night.

Combining Adore Me’s commitment to quality lingerie and playful self-expression with David’s reputation as a bridal authority, the collection launches April 16, 2026, with additional drops continuing through June. Sitting at the center of this campaign is reality-TV personality and bride-to-be, Giannina Milady Gibelli, as she prepares for her wedding with fiancé Blake Horstmann. Giannina has built her personal brand on self-expression and self-confidence, and the Adore Me for David’s bridal lingerie collection will be an essential part of her bridal journey, and beyond.

David’s Bridal’s legacy in weddings and Adore Me’s expertise in lingerie make for the perfect match, poised to usher in a new era of bridal lingerie. The brands are reimagining the intimates space with modern, romantic design details, while broadening the category beyond the wedding night. The goal is to help brides celebrate themselves throughout their journey and give them the confidence they deserve throughout every moment.

“Collaborating with David’s Bridal on this collection allowed Adore Me to bring together the best of both worlds: expertise in bridal fashion and a passion for lingerie that celebrates women. This was all about creating joyful, romantic, and empowering pieces that women truly want to wear for more than just their wedding night or honeymoon. It’s lingerie that you’ll hold onto long after, as a sort of keepsake from one of the biggest moments of your life,” said Dani Huxley, Assortment Director, Adore Me.

The collection features over 20 pieces across bras, sleepwear, panties, and lingerie (including corsets, babydolls, slips, and bodysuits), with everything priced below $65. With a soft, romantic palette of whites, blush pinks, and light blues, plus delicate lace, elevated textures, and thoughtful details, each look is designed to be enjoyed during and far beyond the wedding night.

"Tradition isn't disappearing, it’s being personalized, and that includes what’s underneath the dress! Partnering with Adore Me lets us serve the bride across her entire lifecycle, from morning-of loungewear to late-night lingerie. We’re breaking the old retail boxes and replacing them with a frictionless, one-stop shop that fuels her confidence. At David’s, we’re not just selling a garment; we’re de-stressing the journey and making sure she feels like the queen of her own celebration," said Kelly Cook, CEO of David’s Bridal.

The Adore Me for David’s bridal lingerie collection is now available at adoreme.com/bridal-lingerie and davidsbridal.com.

About Adore Me

Adore Me is a digitally native, New York–born lingerie brand redefining the space with quality, fashion-driven design at an accessible price point. Serving more than 8 million customers, the brand blends elevated style and comfort with a bold, playful spirit, while offering an inclusive size range. Adore Me focuses on social and environmental performance, accountability, and transparency. Learn more about Adore Me and sign up for the A-List rewards program. Follow Adore Me on Instagram, TikTok, Facebook, LinkedIn and Pinterest.

About David's Bridal

With over 75 years of experience dressing people for all of life's special occasions, David's Bridal exists for magical moments. Since its "Aisle to Algorithm" strategic pivot, David's has evolved from iconic bridal retailer to wedding technology company, media powerhouse, and marketplace platform, transforming how people plan, shop, and celebrate life's biggest moments. From assuming full production of Vera Wang Bride to launching Diamonds & Pearls, a curated couture boutique experience, David's entrance into this new era marks a pivotal moment for retailers going beyond traditional scopes and expanding into new categories.