Adore Me Unveils Its 2026 Valentine’s Day Collection Featuring Bobbi Althoff

Playful designs and bold kiss motifs set the tone for Adore Me’s biggest Valentine’s Day launch yet

NEW YORK--(BUSINESS WIRE)--Adore Me, the innovative lingerie and apparel brand known for accessible price points and wide ranges of styles, today announces the launch of its 2026 Valentine’s Day Collection, fronted by viral creator and podcast host Bobbi Althoff.

This year’s theme, “Leave Your Mark with Kisses,” reflects Adore Me’s fun and lighthearted approach to the holiday. The line introduces a full assortment of bras, lingerie, sleepwear, and panties that cover every moment of the season, from Galentine’s gatherings to classic date nights. Each piece is priced within Adore Me’s standard accessible range and offered in sizes 30A to 46DDD and XS to 4X, staying true to the brand’s commitment to affordability and inclusivity.

The styles are unmistakably Valentine’s Day. They are filled with bright reds and soft pinks, covered in playful kiss details, and designed to feel sweet, fun, and full of personality. These pieces embody what customers look for in Adore Me: flirty silhouettes, lively colors, and a sense of joy that makes getting dressed feel exciting. In every way, the collection captures the idea of celebrating yourself, your relationships, and the small moments in between. It’s so flirty. It’s so sweet. It’s so fun. It’s so you.

Bobbi Althoff fronts the campaign with a voice and presence that bring a humorous, self-aware twist to the season. Known for her dry, sarcastic humor and deadpan delivery, Althoff hosts a fictional interview with “Cupid” in the campaign’s video spot. The scene plays with the idea of someone who claims she wants nothing to do with Valentine’s Day, but still finds herself leaning into the occasion. While wearing girly, over-the-top pink pieces covered in kisses, she rolls her eyes the entire time, creating a playful contrast that mirrors how many people approach the holiday.

The 2026 Valentine’s Day Collection launches today on AdoreMe.com.

About Adore Me
Founded in 2011, Adore Me is a New York City-based lingerie brand that has serviced over 8 million customers with bra & panty sets, lingerie, sleepwear, activewear, swimwear, and more in 67+ sizes — while also becoming the first intimate apparel label in the U.S. to gain Certified B Corporation status. As of December 2022, Adore Me joined the Victoria’s Secret & Co. family of brands.