Hightouch Launches Ad Studio to Create On-Brand Ads at Scale with AI Agents

Performance marketers can scale creative, reduce campaign production time by up to 70%, and improve performance

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leader in data and AI for marketing, today announced the launch of Ad Studio, designed to help marketers create high-quality, on-brand ads at scale. As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.

Modern advertising platforms reward creative volume and variety, but many teams remain constrained by creative production resources and competing priorities. Ad Studio addresses this by enabling marketers to spot performance signals, create and refine as many ads as they want, and launch across ad platforms quickly, all while maintaining quality and brand consistency.

Hightouch customers are already reducing campaign production time by up to 70% while also seeing measurable performance gains. Otrium, a leading digital fashion outlet, uses Ad Studio to reduce campaign production time from four weeks to one while increasing click-through rate by 13% and conversions by 15%.

"By not testing as much as we wanted to, I think we were leaving a lot of potential growth on the table…within five minutes, [Ad Studio] could create 500 angles on campaigns we had wanted to test for years," said Philip Sonneveldt, Head of Growth at Otrium.

Built on Hightouch’s Brand Context Layer

A defining characteristic of Ad Studio is the quality of creative output. Hightouch has built a novel Brand Context Layer, which enables state-of-the-art foundation models to generate on-brand creative that meets the bar of the largest consumer brands. This brand context layer integrates with a company’s existing creative assets in DAMs, ad platforms for past campaigns and performance, brand guidelines, and more.

In addition to producing creative, Ad Studio also surfaces creative performance insights to help marketing teams understand what’s working, as well as competitor insights and social trends to inspire the next winning ads.

Ad Studio also includes all the tools necessary to go from concept to production. Instead of endless prompting, marketers can use its built-in editor to make copy edits, design adjustments, and layout changes. Ad Studio also exports directly to Figma, so creative teams can make final edits without leaving their existing workflow.

“Performance marketing depends on a constant stream of high-quality creative, but it can take weeks just to get one campaign launched,” said Tejas Manohar, co-founder and co-CEO at Hightouch. “Ad Studio gives marketers a way to continuously spot and react to market signals, such as current ad performance or cultural trends, with on-brand ads. It streamlines the bottlenecks that typically slow campaigns down.”

Part of the Agentic Marketing Platform

Ad Studio is part of Hightouch's broader Agentic Marketing Platform, which helps marketing teams move faster, reduce manual handoffs, and amplify individual impact with AI agents. Ad Studio extends that to performance marketing, enabling teams to test more, react faster, and improve paid media results with greater precision.

To learn more or request access, visit hightouch.com/ad-studio.

About Hightouch

Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.