Nicokick.com and zone™ Announce Adults-Only (21+) Campaign Ahead of Kansas Race Weekend, Featuring Kyle Busch and Exclusive Launch of zone™ Cranberry

The co-branded program includes a limited-release mix pack, available exclusively to verified adult nicotine consumers (21+)

WASHINGTON--(BUSINESS WIRE)--Nicokick.com, leading online retailer for smokeless nicotine alternatives in the U.S. and preferred e-commerce partner for zone™ premium nicotine pouches, returns to the starting grid for a second year – collaborating with zone on Richard Childress Racing’s No. 8 Chevrolet driven by two-time NASCAR Champion Kyle Busch – for the Kansas City race on April 19.

The co-branding partners are building on their initial 2025 relationship with a new consumer-facing campaign tied to the 2026 race weekend. Available to verified nicotine consumers age 21 and older, the program includes the exclusive launch of zone Cranberry, along with a limited-edition mix pack featuring five flavors hand-selected by Kyle Busch.

“Nicokick and zone have built a strong and growing partnership in motorsports,” said Peter Grafström, Senior Vice President of Commercial Partnerships and Growth at Nicokick.com. “We are proud to have the opportunity to serve as the exclusive partner to launch zone’s new Cranberry nicotine pouch. Through this collaboration, we are strengthening our visibility with adult nicotine consumers while highlighting online retail as a responsible, age-restricted channel for smokeless products.”

Beginning April 17, verified adult nicotine consumers 21 and older can purchase zone Cranberry exclusively on Nicokick. They will also be able to buy the limited-release Kyle’s Picks, which include Cranberry, Jalapeño Lime, Citrus, Wintergreen, and Peppermint. As part of the launch, adult consumers 21 and over are offered 50% off zone Cranberry on Nicokick when using the promo code CRAN50KC.

The No. 8 zone car will debut a new, co-branded paint scheme that highlights Nicokick’s expanding role in the brand’s e-commerce growth. On race day, Busch will wear a custom driver suit featuring both partners and Cranberry, while the No. 8 pit crew will wear fire suits showcasing zone flavors like Jalapeño Lime, Wintergreen, and Dragonfruit.

“This partnership brings our brands closer to legal adult consumers through exclusive product launches and high-impact race-weekend visibility,” said Rishi Dhingra, Executive Vice President of Marketing at ITG Brands. “With Nicokick and Kyle Busch, we have a unique opportunity to connect zone and its innovative offerings with one of the biggest weekends in motorsports.”

Nicokick is an online retailer dedicated to serving verified adult consumers. The platform offers adult-only access to more than 200 nicotine pouch products, including both established and emerging brands in the category. To support responsible retail practices, Nicokick maintains strict age and identity verification controls, designed to restrict all transactions to adults aged 21 and over.

About Nicokick

Nicokick.com is the leading U.S. online retailer for nicotine pouches, offering more than 200 smoke-free, tobacco leaf-free products from well-known and emerging brands. As a responsible retailer, Nicokick upholds a strict age and identity verification process that ensures all orders are bought and shipped to verified adults, 21 and over. For more information, visit https://nicokick.com/us.

About zone

zone™, the latest innovation from ITG Brands, is the next generation of nicotine pouches that delivers a superior tobacco-free experience and outperforms competitive products where it matters most. Available in 6mg and 9mg strengths, zone pouches are made with top shelf ingredients and high-quality materials to provide immediate nicotine intensity, longer-lasting flavor, and extra soft comfort, longer-lasting flavor, and immediate nicotine intensity. zone’s pouches are carefully crafted and designed to meet the needs of adult nicotine consumers, providing the best experience from the first pouch to the last. For more information, visit zonepouches.com.