Fujifilm Refreshes Rio Takeda’s Sponsorship Website Ahead of Japan Ladies Professional Golfers' Association (JLPGA) Tournament in April

TOKYO--(BUSINESS WIRE)--FUJIFILM Americas today announces the refresh of the official sponsor website for one of the world’s most exciting emerging professional golfers -Rio Takeda - in advance of the FUJIFILM Studio Alice Ladies Open, a key Japan Ladies Professional Golfers' Association (JLPGA) tournament that is scheduled to take place April 10-12 in Ishizaka GC, Saitama. As a proud sponsor of Rio since July 2024, Fujifilm supports her aspiration to become a world-class golfer and resonates with her commitment to facing challenges with sincerity and her philosophy of embracing every obstacle with a smile.

Rio’s refreshed official sponsorship website provides fans with exclusive content, including tournament highlights, short video Q&As with Rio, new instructional videos featuring Rio using Fujifilm’s mirrorless digital camera FUJIFILM X‑H2S, and insights into her professional golf journey. The concept of the updated website is “BIG SMILE SHOT,” combining Rio’s bright, world‑captivating smile—symbolized as “BIG SMILE”—with the shared keyword “SHOT,” which connects both golf and photography.

“Rio Takeda is an unquestionable emerging superstar on the women’s professional golf circuit, and Fujifilm is honored to support her unlimited trajectory. We’re thrilled to unveil an updated sponsorship page for Rio, creating a destination where fans can experience exclusive content and follow her highlights as she competes on the global stage,” said Anthony Farina, Vice President & Head of Corporate Communications, FUJIFILM Americas. “Her beaming smile, tireless dedication and the contagious joy she brings to each and every game resonates strongly with our Purpose. Rio’s passion for community and commitment to excellence reflect our mission to create meaningful moments and bring more smiles to our world.”

Additionally, Rio is scheduled to compete again this year in the FUJIFILM Studio Alice Ladies Open, a three-round tournament Fujifilm has sponsored since 2021. Fujifilm is pleased to continue its support of women’s professional golf through its title sponsorship of the upcoming tournament.

Visit Rio Takeda’s official sponsorship website by clicking here.

About Fujifilm

FUJIFILM Americas is the regional headquarters for the Americas. It is comprised of 20 group companies across North and Latin America that are engaged in the research, development, manufacture, sale and service of Fujifilm products and services. The company’s portfolio represents a broad spectrum of industries including medical and life sciences, electronic materials, chemical, graphic arts, information systems, industrial products, broadcast, data storage, and photography. For more information, please visit: https://www.fujifilm.com/us/en/about/region.

FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: https://holdings.fujifilm.com/en/.

For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here.