Digital Advertising Leaders Unite Around Genius Sports’ Moment Engine for Real-Time Activation

• Integration partners now span agencies, broadcasters, SSPs, and demand platforms, including its founding agency partner Publicis Sports as well as DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company.
• Moment Engine combines official sports data, proprietary AI models, and fan data to help brands activate advertising in real-time around key game moments.
• New partnerships announced as Genius Sports hosts NewFront event to showcase full suite of immersive and real-time activation solutions for brands.

NEW YORK--(BUSINESS WIRE)--Genius Sports Limited (“Genius Sports”) (NYSE: GENI) today announced a major expansion of its Moment Engine, integrating the solution across partners that collectively represent 90% of the programmatic advertising ecosystem.

Genius Sports is rapidly becoming the execution layer for sports advertising, connecting live sports data directly to activation across the digital media ecosystem. As Moment Engine scales across agencies, platforms, and broadcasters, it is embedding real-time decisioning into how campaigns are executed. The result is a shift from scheduled media to always-on, moment-driven advertising built on official data.

Moment Engine enables brands to act on fan attention and automatically trigger campaigns when the live action is at its most compelling, such as within seconds of key moments, including goals, touchdowns, and pivotal plays. The solution has already been deployed during tentpole events, including the Super Bowl, where brands triggered campaigns in real-time around key in-game moments. Adoption is now accelerating ahead of the NBA Finals and FIFA World Cup.

Genius Sports’ agreements bring together key players across the advertising ecosystem, from agencies and broadcasters to supply-side and demand platforms, aligning the industry around a shared, real-time approach to sports advertising. Genius Sports has struck partnerships with DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company.

Through Genius Sports’ strategic, global partnership with Publicis Sports, Publicis clients will have early access to Moment Engine’s rich and real-time fan data as an additional layer to their robust data platform via Epsilon. Publicis Sports is the first agency to fully integrate and activate the combined consumer and fan identity layer to connect brands with sports audiences with greater precision and personalization.

Powered by official league data, AI-powered decision making, and Genius Sports’ fan graph, Moment Engine moves advertisers from pre-planned campaigns to real-time execution across broadcast, digital, and streaming.

“Advertising is shifting from scheduled campaigns to real-time engagement driven by fan behavior and emotion across the entire sports lifecycle,” said Josh Linforth, Chief Revenue Officer of Genius Sports. “Moment Engine enables brands to reach fans before, during, and after the game, using official data and real-time signals to act at the moments that matter most. As adoption grows across the ecosystem, we are establishing a new standard for how sports advertising is executed.”

“We are fortunate to have been early partners with Genius Sports, giving our clients first looks and access to breakthrough formats and live sports surfaces like this,” said Suzy Deering, CEO, Publicis Sports. “When Moment Engine is joined with our already powerful data platform via Epsilon, it provides unduplicated fan targeting when the fan is most engaged.”

About Genius Sports

Genius Sports is the official data, technology, and broadcast partner that powers the global sports, betting, and media ecosystem. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences across the entire sports industry.

We are the trusted partner to over 700 sports organizations, including many of the world’s largest leagues, teams, sportsbooks, brands and broadcasters, such as the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, Coca-Cola, EA Sports, CBS, NBC and ESPN.

Genius Sports is uniquely positioned through AI, computer vision, and big data to power the future of sports fan experiences. From delivering augmented broadcasts and enhanced highlights to automated officiating tools, immersive betting solutions, and personalized marketing activations, we connect the entire sports value chain from the rights holder all the way through to the fan.