Securian Financial Launches FlexTech™ to Make Embedded Protection Simple, Fast and Convenient

New technology capability, powered by Walnut, enables seamless integration of protection products into digital lending experiences and beyond

ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial today announced the launch of FlexTech™, a new technology capability designed to make it easier than ever for affinity groups, including digital lenders and financial institutions, to embed protection products directly into their loan applications and other customer-facing digital experiences.

Developed with Walnut, a modern embedded insurance technology provider, FlexTech builds on Securian’s longstanding expertise in protection solutions and expands the company’s ability to deliver them in a simple, fast and scalable way.

FlexTech enables Securian’s partners to quickly embed protection products into their digital experiences through APIs and a modular platform that offers flexibility without sacrificing sophistication.

Initially, FlexTech will enable the sale of Securian’s payment protection product suite, a financial safety net for consumers that covers their monthly payments in the event of specific life events such as disability, involuntary unemployment, critical illness or death. By embedding payment protection offers directly within the application or purchase flow, lenders can offer relevant coverage options at the moment they matter most — creating a streamlined customer-centric experience. Additional Securian products will be available through FlexTech in the coming months.

“FlexTech represents a major step forward in how we support our partners’ digital strategies,” said Dave Seidel, Securian Financial senior vice president and head of Affinity Solutions-U.S. “As digital lending and fintech opportunities continue to scale, partners need solutions that are fast to implement, easy to integrate and designed to drive measurable business outcomes. FlexTech delivers the best of Walnut’s sophisticated technology paired with Securian’s deep protection expertise—enabling partners to meet evolving customer expectations with confidence.”

“Walnut is thrilled to be partnering with a venerable company like Securian,” said Derek Szeto, Walnut’s CEO. “This is a timely moment in history for everyday customers to ensure their financial security. By combining Securian’s product expertise with Walnut’s embeddable infrastructure, more consumers than ever are going to be able to acquire the safety net they need to protect them when they need it most.”

A go-to provider for affinity groups

Securian Financial’s Affinity Solutions business is a go-to provider of insurance and other protection products to more than 6,000 affinity groups, including digital lenders, financial institutions and associations, in the United States and Canada.

ABOUT SECURIAN FINANCIAL

To be confident in your financial future, you need to trust the strength and commitment of the companies you choose to work with. For more than 140 years, the Securian Financial family of companies has been developing innovative insurance and retirement solutions to meet the evolving needs of individuals, families and businesses. Offered through partnerships with employers, financial professionals and affinity groups, our products help bring peace of mind to more than 23 million customers throughout the United States and Canada. We are trusted by our partners and customers to fulfill our purpose of helping to build secure tomorrows. For more information about Securian Financial, visit securian.com or follow us on Facebook, Instagram or LinkedIn.

ABOUT WALNUT INSURTECH

Walnut is a leading North American embedded insurance platform that enables financial institutions, fintechs and other large enterprises to offer digital-first protection products within their existing customer journeys. Walnut specializes in payment protection, income loss and loan protection solutions designed to help consumers stay financially resilient when unexpected life events impact their ability to meet financial obligations. Through modern API infrastructure, trusted carrier partnerships and deep regulatory expertise, Walnut has helped countless partners quickly launch compliant, fully-digital protection programs that enhance customer value and support a partners’ business model and strategic goals. For more information about Walnut, visit gowalnut.com or follow us on LinkedIn.

Payment protection refers to our suite of products that support lending solutions sold through financial institutions. These products include debt protection and credit insurance.

Insurance products are issued by Minnesota Life Insurance Company or Securian Life Insurance Company, a New York authorized insurer. Minnesota Life is not an authorized New York insurer and does not do insurance business in New York. Both companies are headquartered in St. Paul, MN. Property and casualty insurance products are issued by Securian Casualty Company, a New York authorized insurer. Each insurer is solely responsible for the financial obligations under the policies or contracts it issues. Product availability and features may vary by state.

Securian Financial is the marketing name for Securian Financial Group, Inc., and its subsidiaries. Minnesota Life Insurance Company, Securian Life Insurance Company, and Securian Casualty Company are subsidiaries of Securian Financial Group, Inc.

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