KRISPY KREME® Sweetens Hoops Hysteria with New Bracket Bash Dozen Beginning Thursday, March 19

Fans can also enjoy a slam dunk deal Thursday through Sunday: $2 Original Glazed® dozen with purchase of any dozen

CHARLOTTE, N.C.--(BUSINESS WIRE)--With bracket season tipping off, Krispy Kreme’s® new Bracket Bash Dozen is a buzzer-beater sure to win with your squad.

Beginning Thursday, March 19 through Sunday, March 22, Krispy Kreme’s Bracket Bash Dozen will sweeten hoops hysteria for fans hosting parties with friends and family or going head-to-head with colleagues for bragging rights.

The Bracket Bash Dozen features:

• Six Basketball Doughnuts – an unglazed shell doughnut filled with fluffy white Kreme™ filling, dipped in vanilla-flavored icing with chocolate basketball drizzles.
• Two Basketball Net Doughnuts – an Original Glazed® doughnut dipped in chocolate icing with vanilla-flavored icing drizzles.
• And four iconic Original Glazed® doughnuts.

Krispy Kreme’s Bracket Bash Dozen and offer will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Fans can pre-order the dozen, exclusive to catering sizes only, by visiting https://www.krispykreme.com/catering.

Fans can also enjoy this slam dunk deal Thursday through Sunday: buy any dozen or 16-count minis and get an Original Glazed® dozen for just $2 – limit two in-shop and drive-thru, limit one online for pickup and delivery with promo code “BOGO2” at participating U.S. locations.

“Every year, this season brings a special kind of buzz — a feeling that anything can happen,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “Our Bracket Bash collection captures that spirit with doughnuts that are fun, flavorful, and perfect for sharing as fans gather to enjoy the highs, surprises, and sweet moments of it all. It’s a fresh way to join the excitement, one delicious bite at a time.”

Share how you're cheering on your team with Krispy Kreme by using #KrispyKreme and tagging @krispykreme on social. Learn more by visiting www.krispykreme.com/promos/basketball-doughnuts.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Category: Brand News