Aetrex’s FitAI™ Surpasses 2 Million Shoppers Across 500+ Global Retail Locations

Retail partners report a 45–60% average engagement rate and a 5x more likely return visit to stores with Aetrex AI-powered footwear recommendations

TEANECK, N.J.--(BUSINESS WIRE)--Aetrex, Inc. (“Aetrex”), today, reached a major milestone for its FitAI™ technology, surpassing 2 million recommendations for shoppers across more than 500 retail locations. Now enrolled by over 100 global retailers—including industry leaders like ASICS, PUMA, DSW and Fit2Run, The Runner's Superstore, among others—FitAI™ uses proprietary 3D foot scanning and AI software to bridge the gap between 3D foot shape and shoe internal geometry. By matching unique 3D foot data with 3D shoe scans by brand and style, Aetrex delivers unparalleled fit accuracy both in-store and online.

“Our goal when we set out to create Aetrex FitAI was to equip sales associates with a tool to guide consumers to the right shoe fit for their unique feet, effectively building purchase confidence and promoting better foot health,” said Aetrex CEO Larry Schwartz. “The result is a data-driven complement to the traditional sales associate interaction, offering a more detailed and consultative engagement that elevates the retail experience both in-store and online, enhancing brand loyalty.”

With an average customer engagement rate of 45-60%, FitAI retail partners report additional positive impacts that help increase the bottom line:

• ASICS: ASICS consumers who interact with FitAI show significantly higher marketing opt-in rates compared to traditional retail shoppers. Internationally, engagement rates surpassed initial expectations, highlighting strong global performance and consumer interest.
• Fit2Run: FitAI empowers Fit2Run to capture high-value customer data during its 3D fit process and activate it through personalized recommendations across in-store and online channels—driving sustained engagement, repeat traffic and higher lifetime value.
• PUMA: FitAI delivers tailored feedback that boosts PUMA customers’ confidence in fit and comfort choices, minimizing the hesitation often associated with shopping for performance footwear. This empowers store associates to effectively highlight specific performance benefits of their footwear for each customer’s unique needs.

“FitAI enhances our store’s premium, end-to-end fit experience,” said Fit2Run Chief Operating and Customer Officer John Wompey. “The program extends beyond the store. Its accuracy and ease of use drive customer loyalty—shoppers are five times more likely to return for a new purchase—while seamlessly integrating the in-store and online journey for a smooth, streamlined, elevated shopping experience.”

How it works:

1. Retailer sets up a 3D foot scanner (Albert Pro or Zoe Pro)
2. Retailer shares its digital product feed with Aetrex, which is matched against the proprietary SmartLast® database of 3D-scanned footwear in inventory. If fewer than 75% of the products are in the database, Aetrex scans additional shoes from the retailer’s inventory at an Aetrex Fit Lab
3. Consumer gets feet scanned at retailer’s store, and FitAI software displays personalized fit ratings, ranging from “excellent” to “poor”

Once a retailer matches 5,000-foot scans to in-store purchase-matching data points, FitAI can be made available online, allowing shoppers with a completed scan to log in to the retailer’s website and receive personalized fit recommendations.

Retailers interested in learning more about Aetrex FitAI can book a demo here.

FAQ:

• When did Aetrex launch FitAI?
  • Aetrex launched FitAI in 2023, originally under the name FitGenius
• What is the difference between FitAI and FitGenius?
  • FitAI is the unified software that encompasses both in-store and online fit recommendations
• Where can shoppers get an Aetrex 3D foot scan and receive FitAI shoe recommendations?
  • A full list of retailers with Aetrex 3D foot scanners can be found here.
  • The FitAI shoe recommendation platform can be found at select DSW, ASICS, Fit2Run and PUMA locations, among others.

About Aetrex

Aetrex, Inc. is widely recognized as a global leader in foot scanning technology and data-driven orthotics and comfort footwear. Aetrex has developed state-of-the-art foot scanning devices, including Zoe Pro, Albert Pro, and Albert 3DFit (2022 and 2023 CES Innovation Award Honorees), Albert Pressure and iStep, designed to accurately measure feet and determine foot type and pressure points. Since 2002, Aetrex has placed over 12,000 scanners worldwide that have performed more than 50 million unique customer foot scans, currently averaging more than 2.5 million scans a year.

The company is renowned for its over-the-counter orthotics – the world's #1 premium foot orthotic. With fashion, function and quality at the forefront, Aetrex also designs and manufactures stylish, performance footwear. Based in New Jersey, Aetrex is consistently named one of New Jersey’s Top 100 Privately Held Companies and was also included in NJBIZ’s Top 30 Manufacturing Companies. It has remained privately owned by the Schwartz family for three generations. For additional information, visit www.aetrex.com.