Real American Beer Expands Into Iowa, With A Proposition Built For Wrestling Country

Iowa expansion deepens Real American Beer’s connection to wrestling culture as the brand continues its rapid national growth.

TAMPA, Fla--(BUSINESS WIRE)--Real American Beer (RAB), one of the fastest-growing beer brands in the country, today announced its expansion into Iowa — a state with one of the deepest wrestling traditions in America. The move is a direct extension of the brand’s partnership with Real American Freestyle (RAF), the unscripted professional freestyle wrestling league where Real American Beer serves as the official beer.

Wrestling in Iowa is generational — embedded in high school gyms, college programs, and the identity of communities across the state. That cultural authenticity is exactly what RAB looks for when entering new markets, and it’s the same logic that drives the brand’s investment in Real American Freestyle.

Real American Freestyle has quickly become one of the most talked-about properties in combat sports. In just a handful of events, RAF has generated 200 billion impressions, with social clips regularly going viral across sports and social platforms globally. The league’s unscripted format, Olympic-level and MMA crossover athletes, and fight-night presentation have created a level of engagement that rivals major combat sports properties, giving Real American Beer a powerful national stage where fans experience the brand in real time. As RAF continues to grow, it is becoming both a cultural platform for wrestling and a demand engine for the beer.

“Iowa sits at the center of wrestling culture in America, and that audience is massive and incredibly loyal,” said Terri Francis, CEO of Real American Beer. “When you combine the energy of wrestling fans with a great American light beer and a distributor who knows how to win in this market, it creates a powerful platform for both the sport and the brand.”

As Real American Beer enters Iowa, retailers and distribution partners will be able to activate around a platform that combines live sports events, original media content, athlete storytelling, and in-market experiences designed to create meaningful consumer pull.

“In a wrestling state like Iowa, Real American Beer and Real American Freestyle create a story retailers understand and consumers can get excited about,” said Mason Lee, Managing Partner of 7G Distributing.

Real American Beer is available in 12oz 6pk, 12pk, 24pk, as well as 16oz LIGHT and ZERO. It is also available in kegs.

Global MMA champion and RAF athlete Colby “Chaos” Covington recently joined the brand as a long-term partner, bringing his fight-night energy to national marketing campaigns and retail activations.

Soon after, multi-platinum country rock artist Brantley Gilbert became an investor and equity partner in the company and helped launch RAB ZERO, the brand’s first non-alcoholic beer. The launch also introduced a national partnership with the USO, with $1 donated per case of RAB ZERO sold to support U.S. service members and their families.

Together, these initiatives reflect Real American Beer’s broader strategy: building a cultural platform that connects sports, music, retail, and live experiences while delivering a full-flavor American beer for the moments people still share.

About Real American Beer

Real American Beer (RAB) is full-flavor beer made for all the moments we still share. Brewed in the USA, it comes in two ways to drink it: RAB LIGHT and RAB ZERO. Always 200% AMERICAN. Find RAB near you here and join in on Instagram, Facebook and X.

About Real American Freestyle

Real American Freestyle (RAF) is the first unscripted professional freestyle wrestling league—and the new professional home for the sport’s elite. Founded by Chad Bronstein, Israel Martinez, and Eric Bischoff, RAF launched in 2025 to give Olympic champions, World Champions, NCAA standouts, and top MMA crossover athletes a global platform to compete at the highest level.

RAF brings freestyle wrestling to a modern fight-night stage, competing under USA Wrestling rules with real stakes, high-level production, and broadcast storytelling built for today’s audience. RAF allows athletes to build careers, grow personal brands, and reach a global fanbase. All RAF events stream live exclusively on FOX Nation.

For more information, visit www.realamericanfreestyle.com.