DemandFactor Rebrands as Demand.com, Signaling a Bold New Chapter in B2B Demand Generation

The rebrand reflects the company’s evolution into a comprehensive, full-funnel demand generation platform serving enterprise B2B organizations worldwide

MIAMI--(BUSINESS WIRE)--DemandFactor, Inc., a leading B2B demand generation and performance marketing company, today announced it is officially rebranding as Demand.com. The new name and digital presence represent the next phase of the company’s growth, underscoring its position as the definitive destination for enterprise demand generation.

Since its founding, DemandFactor has delivered high-quality demand generation powered by in-house operations, first-party data with 99% accuracy, robust reporting, and a global audience of over 220 million B2B decision-makers. The transition to Demand.com simplifies the brand while reflecting the breadth and ambition of the company’s offerings.

“This rebrand is much more than a new name, it’s a statement about where we’re headed,” said Rick Robinson, SVP of Sales at Demand.com. “We’ve always been singularly focused on demand. Now our brand matches that focus. Demand.com is cleaner, bolder, and instantly communicates what we do best: generate demand that drives revenue. It opens doors faster, communicates credibility instantly, and reinforces what our customers experience every day - that when it comes to B2B demand generation, we are the standard.”

A Platform Built for the Modern B2B Buyer

The rebrand coincides with a redesigned digital experience at Demand.com, showcasing full-funnel capabilities across demand generation, performance marketing, partner activation, partner recruitment, and agency solutions. The platform reflects the company’s commitment to delivering measurable ROI through data-driven strategies and scalable programs.

While the name is changing, the company’s core mission, leadership team, and commitment to client success remain unchanged. All existing contracts, partnerships, and service agreements continue seamlessly under the Demand.com brand. The new Demand.com website is live now.

About Demand.com

Demand.com (formerly DemandFactor) is a B2B demand generation and performance marketing company delivering full-funnel, data-driven solutions powered by first-party data and 100% in-house operations. With a global audience of over 220 million B2B decision-makers and a shared-risk pricing model, Demand.com helps enterprise organizations and agencies accelerate pipeline growth and achieve measurable ROI. Learn more at www.demand.com.