Bob Miller Names Drew Carter CEO as One10 Advances Long-Term Growth Strategy

MINNEAPOLIS--(BUSINESS WIRE)--One10 LLC (“One10”), a leader in motivation science–driven performance solutions, announced that Drew Carter has been named President and Chief Executive Officer as part of a leadership evolution aligned with the company’s long-term growth strategy and 2030 vision.

The appointment follows a multi-year planning process led by longtime CEO Bob Miller, in partnership with the company’s Board of Directors. As part of this evolution, Miller will transition into the role of Vice Chairman of the Board, where he will focus on strategic acquisitions, key client and supplier relationships, and enterprise-level growth initiatives.

“Over the past several years, we’ve positioned One10 for its next chapter,” said Miller. “We’ve strengthened our capabilities, expanded strategically, and built meaningful momentum heading into 2026. After conducting a national search process, we are convinced that Drew Carter brings the strategic vision, operational discipline, and cultural alignment needed to lead One10 into its next phase of growth.”

Carter previously served as President of Performance Solutions at One10 and as Founder and Chief Executive Officer of Whistle Systems, which was acquired by One10 in 2025. Earlier, he led Maritz Motivation (St. Louis), overseeing global enterprise incentive and loyalty platforms, and co-founded AlixPartners Digital, advising organizations on technology-driven transformation.

“I’m honored to build on the strong foundation Bob and the team have created,” said Carter. “One10’s culture, client relationships, and commitment to motivation science are powerful differentiators. I look forward to leading the organization as we continue to innovate and deliver measurable performance outcomes for our clients.”

One10 enters 2026 with strong financial performance and a clear focus on organic growth, product innovation, and strategic acquisitions. The company remains committed to its employee centric culture and long-standing partnerships across North America.

For more information, visit one10marketing.com.

About One10

One10 LLC is a motivation science company specializing in channel & employee engagement across the U.S. and Canada. The company applies behavioral science and data-driven strategy to design programs that influence behavior, improve engagement and drive measurable business results. Solutions include channel engagement, sales enablement, incentives, recognition and rewards and experiential travel and events programs rooted in behavioral and data science. One10 is backed by Bow River Capital, a private alternative asset manager based in Denver, Colorado.