SIXT Unveils Starting Five Los Angeles Lakers Wrapped Vehicles

Five Custom-Designed, Championship-Inspired Vehicles Debut in Celebration of SIXT’s Premium Mobility Partnership with the Los Angeles Lakers

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--SIXT USA, a subsidiary of Sixt SE – a global leader in premium mobility services – unveiled an exclusive Starting Five vehicle activation in celebration of its sponsorship with the Los Angeles Lakers. Five custom-wrapped Lakers jersey-inspired Toyota Grand Highlanders debuted on February 24, 2026, during the Los Angeles Lakers vs. Orlando Magic home game, bringing an elevated and memorable transportation experience to the Los Angeles community.

The Starting Five activation demonstrates SIXT's commitment to enriching the fan experience and strengthening its connection to the Los Angeles community. Through this collaboration, the custom-wrapped vehicles will highlight iconic Lakers jerseys that resonate with fans throughout the city.

Tom Kennedy, President, SIXT North America: “The Los Angeles Lakers represent the excellence, legacy and energy of Los Angeles – a city where sport, culture, and lifestyle intersect. Through the Starting Five collaboration, SIXT is proud to celebrate this iconic franchise while delivering a premium mobility experience that matches the rhythm of the city – dynamic, aspirational, and always moving. This activation is about connecting with fans in a way that reflects how they live, travel, and show up for their team every day.”

The SIXT Starting Five Toyota Grand Highlanders lineup includes:

1. The Hollywood Nights – Hit the streets in this sleek black number. This car honors some of the Lakers biggest fans from the big screen.
2. The Statement Car – Bold purple and gold command attention, from the striking door panels to gleaming gold trim, this isn’t just a car, it’s a statement.
3. The City Car – This is the California dream. Featuring the Lakers iconic triangle wordmark, this car is a nod to the past with the style of the future.
4. The Showtime Car – Grab the wheel and embody enduring legacy. This car symbolizes evolution.
5. The Icon Car – Lakers gold stands for wisdom, excellence, and championship tradition. This car is in the pursuit of greatness.

The Starting Five will enter SIXT's rental fleet at LAX for customer availability beginning March 15. These custom and iconic vehicles ensure Lakers fans and Los Angeles visitors have access to a distinctive, championship-inspired transportation option that enhances their LA experience.

SIXT's comprehensive vehicle portfolio, from coupes, sedans to luxury SUVs, provides premium options at competitive rates, whether for business travel, leisure, or special occasions. Reservations can be made at SIXT.com or via the SIXT app.

SIXT’s focus on innovation and service excellence has earned multiple industry accolades, including being named “Best Car Rental & Mobility Innovation” company at the 2025 Frequent Traveler Awards, “#1 Rental Car Company” in the 2025 USA TODAY 10Best Readers’ Choice Awards, and one of Travel + Leisure Readers’ Five Favorite Car Rental Companies for two consecutive years (2024 and 2025).

In just over a decade, the United States has become SIXT’s most important growth market. Today, the company employs more than 2,000 team members and continues to expand strategically across major airports and metropolitan areas. In addition, SIXT’s expansion into Canada in 2022 has opened another billion-dollar market and created further opportunities for cross-border travel synergies.

We’re proud of our performance in the J.D. Power 2025 North America Rental Car Satisfaction Study. Learn more: J.D. Power 2025 North America Rental Car Satisfaction Study

About SIXT

Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through the SIXT App, which also integrates the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company stands for consistent customer orientation, a lived culture of innovation with strong technological competence, a high proportion of premium vehicles in the fleet and an attractive price-performance ratio. In 2023 Sixt Group achieved consolidated pre-tax earnings of EUR 464.3 million and another significant increase in consolidated revenue to EUR 3.62 billion. Sixt SE has been listed on the Frankfurt Stock Exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).

https://about.sixt.com