Fluz Launches Embedded Payment Platform to Bring Native Money Experiences Into Software Products

NEW YORK--(BUSINESS WIRE)--Fluz, a fintech company founded in 2018 that provides consumer and business finance solutions, today announced the launch of Fluz Platform, marking the company’s expansion into the embedded finance market.

The new platform brings Fluz’s payment infrastructure directly into software products, elevating payments to seamless, modern in-product experiences.

Since its founding, Fluz has processed more than $5 billion in consumer and business payments, supporting use cases including rewards, payouts, disbursements, and bill pay. With Fluz Platform, that infrastructure is now available to software companies, marketplaces, and financial services firms whose products rely on payments as a core part of the experience.

The launch addresses a persistent challenge for software companies: delivering intuitive, in-product payment experiences while navigating the complexity of payment rails, compliance, controls, and reconciliation. Fluz Platform supports embedded pay-ins, wallets, controlled spend, rewards, and disbursements through a single, configurable system.

“We’ve watched platforms struggle with this problem for years—either they compromise the user experience by sending customers off-platform, or they spend months stitching together multiple vendors just to get a basic payout flow working,” said Maurice Harary, CEO and founder of Fluz. “Neither option makes sense. Platforms should focus on building great products, while payments work the way users expect them to.”

Fluz Platform delivers embedded payments infrastructure, managing compliance, reconciliation, and payment network connectivity so companies can offer branded payment experiences without building it themselves. Early traction includes fintech platforms, marketplace operators, and financial services firms embedding payouts, incentives, and rewards directly into their products.

"Moving money isn't enough anymore," said Vince Chiofolo, who joined Fluz to lead the launch and growth of Fluz Platform as Business Development & Partnerships Lead. "Recipients compare every payment to the best apps they use daily. Anything less kills engagement. Fluz Platform turns payments from transactions into experiences: instant delivery, complete flexibility, and zero friction—all without companies having to build the infrastructure or become the bank."

Fluz Platform’s low-to-no-code architecture is already supporting use cases across employee rewards, creator and influencer payouts, customer rebates and refunds, and incentive programs—all on a single underlying infrastructure.

Fluz Platform is SOC 2 Type II certified and maintains PCI DSS compliance and bank-level security standards.

For more information, visit https://fluz.app/us/platform

About Fluz

Founded in 2018, Fluz is a fintech company delivering modern payment solutions across B2C, B2B, and embedded finance use cases. The company supports a wide range of payment methods, including gift cards, open-loop prepaid cards, ACH transfers, instant bank payouts, push-to-debit and push-to-wallet transactions, and bill pay. Fluz is headquartered in New York City’s SoHo neighborhood.