-

MediaCo’s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation’s Fastest-Growing Hispanic Markets

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network’s footprint in one of the nation’s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026.

For the past 17 years, Hearst Television’s WKCF 18.3 has served as a valued and trusted affiliate partner for EstrellaTV in Orlando. Throughout that time, Hearst has played an instrumental role in building the EstrellaTV brand in the market, delivering strong promotion, distribution, and long-term support for the network and its viewers.

“This market expansion represents a strategic investment in Orlando and reinforces our long-term commitment to serving Hispanic audiences with locally relevant, high-quality Spanish-language programming,” said Albert Rodriguez, CEO of MediaCo. “It allows us to deepen our connection to the community while creating new opportunities for viewers, advertisers, and partners.”

“This launch strengthens our ability to serve advertisers with greater scale and deeper local impact in one of the country’s most important Hispanic growth markets,” said Brian Fisher, Chief Revenue Officer of MediaCo.

WDYB-CD will further advance EstrellaTV’s strategy of expanding its footprint in high-growth Hispanic markets and reinforces the network’s long-term investment in local communities and culturally resonant content.

About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https://mediaco.now.

Contacts

Media Contact: press@mediacoholding.com

Industry:

MediaCo Holding Inc.

NASDAQ:MDIA
Details
Headquarters: New York, New York
CEO: Albert Rodriguez
Employees: 330
Organization: PUB
Release Versions
English

Contacts

Media Contact: press@mediacoholding.com

More News From MediaCo Holding Inc.

MediaCo Reports Second Quarter Financial Results

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) reported financial results for the second quarter ended June 30, 2026. Year-to-date Net Revenue was $65.4 million, up $6.1 million, or 10%, from the prior year, driven primarily by new digital revenue sales. Year-to-date Net Loss was $18.0 million, compared to a Net Loss of $16.0 million from the prior year, primarily due to the increase in digital expenses, loss on disposal of assets and higher net interest costs; partially offset...

MediaCo Appoints Brian Fisher as President

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced executive leadership appointments that align the Company's leadership structure to support its long-term growth strategy. Effective immediately, Brian Fisher has been appointed President of MediaCo. Albert Rodriguez will continue to serve as Chief Executive Officer, focusing on the Company's long-term strategy, growth initiatives and shareholder value, while Fisher assumes responsibility for leading the Company's day...

CORRECTING and REPLACING MediaCo Announces Board Leadership Changes

NEW YORK--(BUSINESS WIRE)--Fourth paragraph of release dated July 7, 2026 should read: The company further announced that Amit Thakrar has been appointed Chair of the Audit Committee and will succeed Robert Greene in that role, while Greene assumes his new responsibilities as Chair of the Board (instead of The company further announced that Amit Thakar has been appointed Chair of the Audit Committee and will succeed Robert Greene in that role, while Greene assumes his new responsibilities as Ch...
Back to Newsroom