Marketbridge Strengthens Executive Leadership to Drive Next Phase of Growth

Go to Market® growth firm appoints Chief Growth Officer and SVP of Global Corporate Marketing

BETHESDA, Md.--(BUSINESS WIRE)--Marketbridge, the Go to Market® growth firm, today announced the appointment of two senior executives to its leadership team. Mike Swartz has joined as Chief Growth Officer and Ellie Ahmadi as Senior Vice President of Global Corporate Marketing. These appointments follow the company’s recent leadership transition, with B2B industry veteran Bob Ray named Chief Executive Officer in November.

As Marketbridge enters its next chapter, the firm is expanding its role as a go-to-market operating partner that brings together strategy, insight, data, and activation. This evolution reflects growing demand from enterprise leaders for fewer partners and greater accountability across the full go-to-market engine.

“As Marketbridge enters its next chapter, we are expanding our role as a go-to-market operating partner that integrates strategy, insight, data, and activation,” said Ray. “Enterprise leaders are looking for partners who can operate with clarity and accountability across growth priorities. We are excited to welcome Mike and Ellie as leaders who will help us deliver on that ambition.”

As Chief Growth Officer, Mike Swartz is responsible for accelerating Marketbridge’s growth across clients, offerings, and markets. He leads the firm’s go-to-market strategy, solution design, account management, partnerships, corporate marketing, and revenue operations. Swartz brings deep experience shaping modern go-to-market models and driving transformational growth across agency, client-side, startup, and professional services organizations.

“Marketbridge sits at a unique intersection of strategy and execution,” said Swartz. “Clients are looking for partners who can help them move from insight to action faster and with greater confidence. I am excited to join a team that is focused on building durable growth by aligning go-to-market strategy, delivery, and measurable outcomes.”

Prior to joining Marketbridge, Swartz held senior leadership roles at Bounteous and Accenture Song, where he served as a Managing Director and growth leader responsible for client growth, revenue expansion, and new account acquisition across both B2B and B2C sectors.

As Senior Vice President of Global Corporate Marketing, Ellie Ahmadi brings more than two decades of B2B marketing leadership experience helping organizations clarify their narrative, modernize go-to-market strategy, and drive measurable growth. She has held senior leadership roles across corporate marketing, demand generation, and digital transformation, including multiple Chief Marketing Officer positions guiding companies through periods of significant change. Her role will be central to how Marketbridge positions its evolving capabilities in the market.

“Together, Mike and Ellie bring the leadership and executional rigor needed to help our clients navigate increasingly complex buying environments while accelerating Marketbridge’s own growth,” Ray added. “Their appointments reinforce our commitment to building a differentiated firm that delivers modern go to market excellence consistently and at scale.”

About Marketbridge

Marketbridge is the Go to Market® growth firm for sales and marketing leaders in complex markets. The firm helps enterprise organizations design, operationalize, and activate modern go-to-market models through integrated strategy, insight, data orchestration, and activation. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked number one in both Brand and Demand Agency categories and number two overall among the fastest-growing U.S. B2B agencies.