Atlas Oncology Partners Launches to Transform Cancer Care Through Value-Based Innovation

MEMPHIS, Tenn.--(BUSINESS WIRE)--Atlas Oncology Partners, a trailblazing healthcare company focused on enabling value-based oncology care, is proud to announce its official launch in Memphis, Tennessee with its first partner, West Cancer Center & Research Institute. After months in stealth mode, Atlas is stepping into the spotlight with a mission to complement and amplify the outstanding cancer care already delivered by its partners—enhancing the patient first approach, equipping oncologists with additional support, and helping make care even more connected, compassionate, and cost effective.

As cancer diagnoses continue to rise and treatment journeys become increasingly complex, Atlas Oncology Partners works alongside leading institutions like West Cancer Center & Research Institute to further support patients and care teams. By embedding within our network of high value medical oncology practice partners, Atlas enhances an already strong foundation of exceptional care with a comprehensive model that helps guide patients through every phase of their cancer journey—from diagnosis and active treatment to survivorship and end of life care.

“Through partnership with Atlas, oncologists can thrive in value-based care environments. Our white-glove approach to partnership and care delivery ensures practices have the best resources and their patients receive the right care at the right time,” said Kate Roberts, President and Co-Founder of Atlas Oncology Partners. “This is the kind of cancer care our communities want and deserve.”

What Makes Atlas Different?

• Embedded Partnership Model. Atlas builds onsite and virtual care teams alongside oncology partner practices, creating true collaboration around each patient and ensuring continuity of care.
• Whole-Person, Longitudinal Care. Atlas supports patients across all cancer types and stages, offering multi-year care management to streamline coordination, minimize gaps in care, and enhance the patient experience.
• Care Coordination and Psychosocial Support. Proactive screening, coordination, and counseling to address barriers to care and provide high levels of patient satisfaction and engagement.
• Cancer-Adjacent Condition Management. On-site and virtual clinical support for patients navigating medical conditions that can negatively affect their health but often go under addressed during a cancer diagnosis.

Rooted in Memphis, Expanding Across the Southeast

Atlas Oncology Partners is proud to launch its first site in Memphis in partnership with the West Cancer Center & Research Institute. “Patients going through cancer treatment and surveillance can often feel overwhelmed and siloed from their whole health. The opportunity to have a true partner that provides additional resources to further enhance our patients’ experience and support our exceptional care team was compelling to West,” said Mitch Graves, Chief Executive Officer at West.

The company plans to expand throughout the Southeast in 2026—with future markets including Alabama, Arkansas, Louisiana, Mississippi, and Texas—bringing its high-quality, lower-cost care model to more patients.

“We’re honored to work alongside the West Cancer Center & Research Institute and local leaders in Memphis to enrich exceptional cancer care delivery,” said Dr. Gabrielle Rocque, Chief Medical Officer of Atlas. “Our mission is to enable outstanding oncology leaders to raise the bar for cancer care—one patient, one community at a time.”

About Atlas Oncology Partners

Atlas Oncology Partners is dedicated to delivering uplifting and responsive cancer care during and beyond treatment. By partnering closely with leading oncologists and assuming full medical cost risk, Atlas strengthens what these centers do best—providing world‑class, compassionate care—while introducing an innovative model that improves patient experience and reduces the economic burden of cancer treatment. Learn more at www.atlasoncpartners.com.

About West Cancer Center & Research Institute

Founded in 1979 by Dr. William H. West, West Cancer Center & Research Institute has proudly served the Mid-South for 46 years and continues to protect their reputation as the leader in adult cancer care. Recognized for their talented team of oncology specialists, state-of-the-art technology, robust clinical trial program, and personalized approach to care, West is committed to achieving the most positive outcomes and preserving quality of life.

www.westcancercenter.org