Power Digital Expands Vertical Division Model with Healthcare-Focused Acquisition of Cardinal

Acquisition establishes Power Digital’s dedicated healthcare division, pairing deep healthcare specialization with enterprise intelligence designed for complex, regulated markets

SAN DIEGO--(BUSINESS WIRE)--Power Digital, a leading tech-enabled growth marketing firm, today announced the acquisition of Cardinal Digital Marketing, a healthcare-focused performance marketing agency. The acquisition establishes Power Digital’s dedicated healthcare division, purpose-built to serve healthcare organizations with specialized expertise supported by enterprise-scale intelligence.

That focus is intentional. Healthcare marketing demands a fundamentally different approach, where regulatory oversight, long decision cycles, and extended patient journeys shape every investment decision. Success requires specialized expertise, earned trust, and measurement approaches designed for environments where traditional attribution is limited. Cardinal built its reputation by focusing exclusively on healthcare and developing methods aligned to these realities.

“Brands want two things when selecting an agency partner: the best practitioners and a team that truly understands their category,” said Jeff Mason, CEO of Power Digital. “That belief is exactly why we restructured Power Digital into vertical specific divisions and why we chose Cardinal to become our healthcare division. They are world class at scaling healthcare organizations with the depth and specialization that drives real performance. Together, we’re building the most specialized, highest performing healthcare growth platform in the industry, and this is just the beginning.”

Cardinal will operate as Power Digital’s healthcare division, maintaining its leadership, team, culture, and healthcare-first mission, while being supported by Power Digital’s enterprise intelligence and measurement capabilities. As a result, healthcare organizations gain greater confidence in where to invest, how to forecast growth, and what is truly driving patient acquisition across the journey from discovery through booking.

“This division reflects how we expand enduring value,” said Britney Schroeder, SVP of M&A, Power Digital. “Cardinal is a category leader that has earned authority in a complex market. Power provides a structure in which their expertise leads while enterprise intelligence accelerates growth. Cardinal will remain autonomous as they are the source of trust, durability, and long-term impact.”

What This Means for Healthcare Organizations

This dedicated healthcare division resolves a structural trade-off healthcare organizations have faced for years: balancing specialist depth with enterprise-scale intelligence.

Together, Cardinal and Power Digital provide:

• Clearer confidence in where to invest and why
• Advanced measurement and forecasting designed for healthcare realities
• Optimization of the digital patient journey from discovery through booking
• Visibility into what is truly driving incremental patient volume

“Cardinal has always been built around outcomes. Our clients judge us on one thing: whether more patients actually show up for care,” said Alex Membrillo, CEO of Cardinal Digital. “We chose Power because they measure success the same way we do, by results that matter. Power brings the intelligence and infrastructure that let us raise the bar on proving impact in healthcare, without changing who we are or how we serve our clients.”

Power’s healthcare division, led by Cardinal, is designed to help organizations meet rising expectations for measurement, forecasting, and ROI while maintaining patient trust, compliance, and the healthcare-first focus Cardinal is known for.

To learn more, visit http://powerdigitalmarketing.com/healthcare.

Transaction Advisory

Thomas P. O’Connor of Canaccord Genuity acted as financial advisor to Cardinal Digital Marketing in this transaction. Zachary Crowe of Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP served as legal counsel to Cardinal Digital Marketing.

About Power Digital Marketing

Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning, execution and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at www.PowerDigitalMarketing.com.