Rithum Appoints Gregory Banning as Chief Revenue Officer and Caitlin Hauser as Chief Financial Officer

Rithum reinforces its global growth strategy with the appointments of a new CFO and CRO, positioning the company with deep enterprise and results-driven leadership.

ATLANTA--(BUSINESS WIRE)--Today, Rithum, the leading global commerce solutions provider, announced two key executive appointments that will strengthen its financial and commercial leadership Gregory Banning joins Rithum as Chief Revenue Officer, effective January 12, 2026, and Caitlin Hauser has been promoted to Chief Financial Officer, effective January 1, 2026. These leadership transitions support Rithum’s focus on driving operational excellence, accelerating go-to-market performance, and scaling growth through commerce innovation.

Gregory Banning Appointed as Chief Revenue Officer

As Chief Revenue Officer, Banning will lead Rithum’s global sales organization, positioning the company to further enhance its go-to-market strategy and deepen partnerships across its expansive commerce network, reinforcing its commitment to scalable growth and customer value. With more than 20 years of experience leading enterprise and commercial sales organizations across Fortune 500 companies and private-equity-backed growth businesses, Banning brings a global perspective and a practical, results-oriented approach to sales and revenue leadership at Rithum. His career spans a variety of industries, including SaaS, technology, FinTech, retail, distribution, and manufacturing, with a consistent focus on building high-performing teams and driving scalable, profitable growth.

Known for combining operational rigor with an authentic, people-first leadership style, Banning previously served as Vice President of Sales and Channels at Service Express, where he led revenue strategy and execution for a $400M IT managed services company. He has also held leadership roles at Adobe, Capital One, Amazon, SAP Concur, TD SYNNEX, and HNI.

“Rithum sits at the center of a transformative moment in commerce, and I’m excited to join the company and help scale its revenue engine alongside a talented leadership team,” said Banning, CRO of Rithum. “With such a strong foundation already in place, I look forward to working across our teams to deepen customer value and lead an organization grounded in operational rigor and measurable impact.”

Caitlin Hauser Promoted to Chief Financial Officer

With Caitlin Hauser now serving as Chief Financial Officer, Rithum further strengthens its financial leadership as the company continues to scale globally. In this role, Hauser brings more than two decades of experience guiding finance and accounting functions for private equity-backed and public companies, with a track record of supporting operational rigor and sustainable growth.

“I’m thrilled to step into this role at such an exciting time for Rithum,” said Hauser, now CFO at Rithum. “As we continue expanding our impact and scaling globally, I’m focused on strengthening financial discipline and enabling informed decision-making to power our next phase of growth — all while contributing to a culture grounded in inclusion and progress.”

Hauser previously served as Senior Vice President of Finance & Global Controller and now assumes responsibility for leading Rithum’s global finance organization, partnering across the business to support long-term strategic priorities and execution. Her leadership will help ensure continued investment in innovation as Rithum reinforces its position as a trusted commerce solutions partner.

About Rithum

Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.

With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum enables your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.

Top global retailers and brands, including Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.

For more information about Rithum, visit www.rithum.com.