Rithum and Stripe Partner to Accelerate Agentic Commerce Adoption for Brands and Retailers Across AI Platforms

New partnership connects brands and retailers to make their products discoverable by AI agents by combining Rithum’s commerce operations platform with Stripe’s trusted global payments infrastructure.

ATLANTA--(BUSINESS WIRE)--Rithum, a leading global commerce solutions provider, today announced a partnership with Stripe, the programmable financial services company, to make it easier for businesses to join the agentic commerce ecosystem. Following Stripe’s announcement of its new Agentic Commerce Suite, the companies are collaborating to help businesses syndicate accurate, AI-ready product data into leading AI platforms while seamlessly accepting secure payments powered by Stripe.

As conversational AI rapidly becomes a primary product discovery interface, Stripe is enabling agentic commerce–direct payment workflows that let consumers buy through AI agents. These integrations allow consumers to search, evaluate, and purchase products without leaving the conversational environments. As a commerce operations partner, Rithum provides trusted data accuracy, global scale across 600+ retail destinations, and relationships with more than 41,500 brands and retailers, ensuring product information is consistently complete, optimized, and discoverable.

Through this partnership, eligible Rithum clients can connect their product catalogs to Stripe. Stripe syndicates their product information to the selected AI agents and can automatically sync catalog updates to ensure the latest updates are available.

AI-driven commerce is accelerating fast, and the brands that show up early with the right data will win,” said Sean Meeks, President of Brands for Rithum. “Our partnership with Stripe creates a powerful on-ramp into the next era of retail—one where AI-friendly PDP optimization, GEO strategy, and accurate product data determine visibility and conversion. Together, we are enabling brands to appear where shoppers are today and where they’ll be tomorrow.”

By combining Rithum’s product catalog optimization, availability accuracy, order orchestration, and Stripe’s secure payments, the partnership provides the foundational infrastructure required for agentic, AI-native shopping experiences. Stripe also simplifies checkout–including shipping, taxes, and inventory–while allowing businesses to remain the merchant of record and maintain complete control of customer relationships, refunds, and disputes.

For more information about how Rithum supports brands and retailers in AI-powered commerce, visit www.rithum.com.

About Rithum

Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.

With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum enables your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.

Top global retailers and brands, including Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.