Rithum Launches Integration with Best Buy Marketplace, Expanding Access for U.S. Brands and Retailers

Rithum and Best Buy team up to accelerate marketplace growth – enabling seamless third-party seller access

ATLANTA--(BUSINESS WIRE)--Rithum, a leading global commerce solutions provider, today announced the launch of its new integration with Best Buy Marketplace. The collaboration expands Rithum’s marketplace network and allows U.S. merchants to list and manage products directly on Best Buy—the nation’s largest consumer electronics retailer—through Rithum’s platform. This launch builds on a long-standing relationship between the two companies, expanding from Drop Ship into full marketplace connectivity.

With the addition of Best Buy Marketplace, Rithum continues to expand access to high-demand retail platforms, giving merchants a strategic edge in reaching high-intent consumers in key product categories. The integration simplifies product onboarding, automates content and pricing optimization, and enhances fulfillment management—helping sellers get to market faster and perform more efficiently.

“Best Buy Marketplace represents a major opportunity for U.S. merchants looking to reach highly qualified and loyal consumers through a brand they already know and trust,” said Lou Keyes, CEO of Rithum. “Our platform gives sellers a fast lane to capitalize on this opportunity with automation, insights, and scalability built in. We’re already seeing strong early interest from brands eager to meet customers where they shop—and this integration makes it easier than ever to turn that interest into impact.”

This integration responds directly to merchant demand and fills a notable gap in the market with few connectivity platforms offering this capability today. For Rithum clients, it represents not only expanded retail reach but also a strategic initiative in a highly competitive landscape. The launch reflects a shared commitment between Best Buy and Rithum to help brands scale efficiently across top-tier retail ecosystems.

Best Buy joins an expansive list of premier marketplaces supported by Rithum, including Amazon, Walmart, Target Plus, TikTok Shop, and TEMU. By offering direct access to Best Buy Marketplace, Rithum further strengthens their clients’ marketplace connectivity, growing revenue and streamlining operations across multiple retail touchpoints.

To learn more about this partnership integration, visit: https://www.rithum.com/partners/best-buy/.

About Rithum

Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey – from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability. With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity. Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.