Gillette Venus Launches NEW Venus Pubic Hair & Skin Collection, Because, Yes, Pubic Hair Deserves Proper Care, Too

BOSTON--(BUSINESS WIRE)--Since launching the Venus for Pubic Hair & Skin collection in 2021, Gillette Venus has proudly paved the way for smooth and seamless pubic hair removal. Today, the brand has announced its continued efforts in shave care innovation with an upgraded portfolio of razor and care products specifically designed for the delicate area of the body. The Venus Pubic Hair & Skin portfolio is the first dedicated pubic shaving regimen dermatologically endorsed by the Skin Health Alliance and was tested by both dermatologists and gynecologists for safety and efficacy.

While 80% of women remove pubic hair using a razor as their main tool*, 95% of women suffer with at least one problem related to pubic grooming, including experiencing itching with regrowth, irritation bumps, and difficulty finding the right products**. The pubic area has more convex, curved and concaved areas with tight crevices. The hair tends to be thick with high density and multi-directional growth, while the skin is thinner and more delicate than other areas of the body. Venus Pubic Hair & Skin works as a solution to minimize shave irritation with design features built based on real pubic shaving challenges women regularly face.

Caitlin Orszulak, Senior Product Research Scientist, Gillette Venus, said, “that’s because only 30% of these women use a different razor for their pubic area than the one they use for shaving their body. However, most are experiencing irritation and bumps from using a blade designed for legs and underarms on thin, sensitive skin with coarser hair***. Recent ‘pubic’ sentiment analysis reveals that there is still significant confusion around pubic hair removal, with 70% of individuals in the United States falling under the ‘What am I doing?’ category when it comes to intimate grooming, and much of that confusion stems from not having the right, ergonomic tools to safely and comfortably shave such a delicate, hard-to-reach area.**** This disconnect underscores the necessity for two razors, one specialized and engineered specifically for intimate skin, and another designed for the rest of the body, along with a proper routine.”

"Over the past few years, we've listened to women's questions, concerns, and frustrations about intimate grooming," says Isabel Pimentel, Brand Vice President, Gillette Venus Global & North America Female Grooming. "The upgraded Venus Pubic Hair & Skin Collection directly addresses challenges with a razor that is uniquely engineered for hard-to-see areas and coarse hair on delicate skin. It features a handle redesigned with a superior grip for precision and safety. Combined with our pre, during, and post-shave regimen to take care of her skin.”

The new Venus Pubic Hair & Skin Collection directly addresses the top consumer search inquiries. Unlike a general full-body razor, this razor is designed specifically for the coarse hair and delicate skin of the pubic area and for ease of shaving navigation, the upgraded Venus Pubic Hair & Skin Razor features:

• CalmCurve Handle designed for ergonomic hold for a better shave in those hard-to-reach areas, with a shorter, lighter design and improved grip that reduces slipping when wet
• Upgraded Lubrastrip with improved formula for more lubrication
• Two Blades with Anti-Irritation Barrier helping protect against ingrown hairs and bumps. The barrier absorbs hand pressure, smooths the skin, and slightly raises the blades to minimize contact with delicate skin and reduce shave irritation
• Flipped Eject Button for extra security, designed to make cartridge removal more deliberate and controlled

The complete collection transforms the grooming experience through three essential steps:

PROTECT:

• Smoothing Cleanser + Shave Gel – For application prior to shaving to help provide a protective layer of glide, hydrating hair to help prevent shaving irritation. The transparent formula lets you see what you are shaving, and is fragrance-free, newly-formulated with a touch of shea butter & aloe. It can also be used daily as a gentle skin cleanser.

SHAVE:

• Upgraded Pubic Hair & Skin Razor – This razor is specifically designed for the coarse hair and delicate skin of the pubic area. Its patented Anti-Irritation Barrier helps protect against ingrown hairs and bumps while smoothing the skin to help protect against shave irritation. Designed with a shorter and lighter handle featuring increased arch for maneuverability and TrustGrip for a secure grip, this upgraded razor reaches hair in any position with improved lubrication for optimal glide while shaving.

MAINTAIN:

• Daily Ingrown Serum – This daily moisturizer, newly formulated with a touch of aloe, helps soothe skin and reduce itch due to dry skin, and contains a gentle exfoliant to help prevent trapped hairs between shaves. Why this vs. a body lotion? Regular body lotions are often scented and don’t exfoliate. Using it daily will help keep the skin smooth and conditioned.

More information about the upgraded Venus for Pubic Hair & Skin collection can be found on GilletteVenus.com. The products can be purchased at GilletteVenus.com and most major retailers where you typically find your favorite Venus products.

*CMK Intimate Grooming H&P, 2019. N=291.
**A&I GEMIC, USA, 2024
***Gemic Study, USA, 2024, n=1196 women who intimate groom
**** Source: Talkwalker; based on data from news, podcasts, blogs, forums, YouTube, X, Pinterest, Facebook, Instagram. Timing: 1-year look-back (November 2023 – November 2024).

About Gillette Venus:

For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit gillettevenus.com.

Category: Gillette-Venus