GlobalLogic Appoints LuJean Smith as Chief Marketing Officer

Veteran marketing strategist joins company to capitalize on massive AI and digital innovation market opportunity as GlobalLogic enters new growth phase

SANTA CLARA, Calif.--(BUSINESS WIRE)--GlobalLogic Inc., a Hitachi Group Company and leader in digital engineering, today announced the appointment of LuJean Smith as its new Chief Marketing Officer (CMO). Bringing 30 years of global marketing leadership experience in the technology and consulting sectors, Smith will advance GlobalLogic Marketing as a growth engine, elevating the organization’s brand and showcasing its advanced AI capabilities and collaboration within the Hitachi Group to achieve Hitachi’s management plan "Inspire 2027” strategic priorities. Her appointment is effective January 6.

As CMO, Smith will spearhead GlobalLogic’s global marketing strategy, with a focus on amplifying its position as a premier digital engineering partner for the world’s most successful companies. She will lead the development of high-impact, multi-channel campaigns; showcase GlobalLogic VelocityAI, a comprehensive suite of AI-powered service offerings; and highlight the company’s synergistic impact within the Hitachi Group.

“We are thrilled to welcome LuJean Smith to GlobalLogic as our new Chief Marketing Officer,” said Srini Shankar, President and CEO of GlobalLogic. “LuJean is a proven strategist and an award-winning, transformative leader whose extensive experience will be invaluable as we continue to scale our impact. Her expertise will be critical in amplifying GlobalLogic’s leadership in this rapidly evolving, AI-first world.”

Smith’s distinguished career spans three decades, including senior leadership marketing and communications roles at prominent technology and consulting firms such as GE, Siemens, Accenture and Cognizant. Her expertise centers on strategically positioning organizations for enduring market leadership, adeptly translating cutting-edge innovation into powerful customer value, and crafting corporate narratives that deliver a distinct competitive advantage.

“I am incredibly proud to join the talented GlobalLogic marketing team and help tell the company’s powerful story at such a pivotal time,” said Smith. “We’re driving the market momentum as enterprises across every industry strive to leverage the transformative power of Generative, Agentic, and Physical AI. GlobalLogic's commitment to 'Engineering Impact,' coupled with the unparalleled strength and synergy of 'One Hitachi,' means we are uniquely poised to seize this moment and empower our clients to succeed and lead in this new era of digital innovation.”

About GlobalLogic

GlobalLogic, a Hitachi Group Company, is a leading digital engineering partner that helps the world’s most forward-thinking companies design and build innovative, AI-powered products, platforms, and digital experiences. Since 2000, we’ve been at the forefront of the digital revolution, now accelerating clients’ transitions into tomorrow’s AI-driven businesses by integrating experience design, complex engineering, AI, and data expertise. Headquartered in Silicon Valley, GlobalLogic is a Hitachi Group Company operating under Hitachi, Ltd. (TSE: 6501), which contributes to a sustainable society with a higher quality of life by driving innovation through AI and technology as the Social Innovation Business.