Experian and Influencer Jimmy Darts Bring Financial Empowerment and Holiday Cheer to Consumers

The collaboration delivered financial resources and a $75,000 donation to fight hunger

COSTA MESA, Calif.--(BUSINESS WIRE)--With a mission to bring Financial Power to All™ and spread kindness this holiday season, Experian® and Jimmy Darts teamed up to give consumers a meaningful boost, gifting three recipients $1,000 in cash and a free premium Experian membershipⁱ along with a donation to Feeding America® to help people facing hunger.

Jimmy Darts is a well-known social media personality, content creator, and philanthropist recognized for his heartwarming videos in which he surprises people in need with cash and life-changing acts of generosity. The Experian campaign aimed to reach consumers through Jimmy’s millions of followers across his social media platforms and highlight Experian as consumers’ “BFF” – Big Financial Friend – here to help them no matter where they are in their financial journeys.

“We hope this not only gives recipients a boost but also helps more people know that they are not alone in navigating their finances,” said Dacy Yee, President of Experian Consumer Services at Experian. “We aim to be a financial co-pilot, here for consumers to lean on for support and resources that can empower them to reach their financial goals.”

One of the recipients approached by Darts in a Riverside, CA store was given the choice to keep $500 or bless another shopper with it. They chose generosity, passing the funds to someone else. In return, Darts gave the other shopper the $500 and rewarded the recipient with $1,000 from Experian along with a free premium Experian membership.

Watch Jimmy’s videos on YouTube here, which have garnered more than 15 million views across his platforms and helped spread the word that the recipient needed a wheelchair accessible van for their child. Dart’s followers have contributed more than $280,000 for the family.

As part of the campaign, Experian also pledged to donate $1 to Feeding America for every “like” on Jimmy’s videos, up to $75,000, and reached that goal. Feeding America invests 98% of all cash and non-cash donations directly into programs and services that help millions of people facing hunger.

For more information on Experian resources or to enroll in a free membership, visit www.Experian.com.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,100 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

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^i The free premium membership duration is one year from date of activation by recipient.