PAN Expands Integrated Marketing Services with New B2B Website Capabilities

Driven by rising demand for AI-informed, analytics-led websites, PAN formalizes its long-standing web expertise into a full-service offering supporting strategy, UX, messaging, creative, development, and ongoing optimization.

BOSTON--(BUSINESS WIRE)--PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, today announced the launch of its new B2B Web Services offering. The new capabilities expand the agency’s integrated marketing services with a modern, analytics-led approach to website strategy, design, messaging, development, and long-term optimization.

This announcement builds on years of website strategy, copywriting, design, and development that naturally emerged from the agency’s PR and integrated marketing programs. When PAN shapes a company’s story and demand strategy, bringing that narrative to life through a website is a seamless, and sought after, extension. The relationship often works in reverse, as well: Brands that engage PAN for a web initiative frequently expand into long-term PR, content, and integrated marketing programs.

Why? Because brands value a connected approach. Existing connections pave the way for greater agility, which drives faster, and more measurable, benefits. PAN's new service line formalizes this integrated model, as demand for it grows.

“Your website is where prospects confirm your value and decide whether to continue the conversation,” said Chris Nardone, VP of Integrated Marketing and Web Services at PAN. “We build sites that are guided by data and grounded in strategy. That means bringing UX, creative, development, SEO, and AI-informed research into one streamlined process.”

Aligned to How Buyers Search. Built to Easily Manage.

PAN’s Web Design Services leverage a full-lifecycle model that moves from discovery to strategy, through messaging, design, and development, and into long-term optimization. The agency uses its PAN Pathway framework to guide clients through each phase with clarity and flexibility.

Core service components include:

• Strategic Foundations
  • Technical, UX, and SEO audits that reveal structural issues and opportunities for improvement.
  • Analytics-aligned content direction that connects user needs with business priorities.
• Design and User Experience
  • Updated site navigation and information architecture that clarifies the user journey and reduces friction.
  • Design systems and visuals shaped through workshops, moodboards, and iterative exploration.
• Content, SEO, and Development
  • Site copy and structured, technical content that supports both traditional search and AI-driven results.
  • Scalable builds, simplified CMS environments, and ongoing monitoring to protect performance.

An AI-Informed, Cross-Functional Model

PAN’s web practice applies AI research and search insights throughout the engagement, using structured content, schema enhancements, readability tuning, and AI optimization audits to help brands remain visible across both search engines and AI-driven platforms.

The work is delivered by a cross-functional team with expertise in UX, design, development, analytics, and B2B storytelling. This mirrors PAN’s broader brand-to-demand methodology, which connects website strategy with ongoing marketing programs, demand generation efforts, and earned awareness. The result: websites that function as growth engines rather than static brand assets.

“There’s a lot of noise suggesting the buyer journey stops at AI Overviews, but that simply isn’t the case,” said Nardone. “AI is another surface, but it's not the last, or only, one. Our clients want a connected experience across their entire marketing ecosystem; the website is a major part of that. This offering gives them a partner who can align with them, from discovery through launch, and sustain momentum long after the site goes live.”

About PAN

PAN is an award-winning, global, independent, brand-to-demand agency forged from PR that empowers possibility for leading B2B tech and healthcare companies. Storytellers at heart with deep industry experience, a strategic, data-driven mindset, and a fully integrated marketing and communications service offering – PAN has been recognized as Outstanding Tech Agency of the Year by PRWeek, a 2x Technology Agency of the Year, and PRovoke Media's Data-Driven Agency of the Year. PAN's approach blends the right mix of brand awareness and demand generation to move ideas across media, audiences to action, campaigns to results, and companies to the next stage of their journey, including brands like Algolia, Certera, Cornerstone, Extreme Networks, Genpact, Solera, and Vertex. For more information, visit our website at pancommunications.com and follow us on LinkedIn.