Genius Gourmet Expands Sparkling Protein Line with Launch of Fruit Punch 30g Sparkling Protein Flavor - Extends National Retail Footprint

COEUR D’ALENE, Idaho--(BUSINESS WIRE)--Genius Gourmet, a leader in innovative functional protein beverages and snacks, today announced the official launch of its newest SKU, Sparkling Protein – Fruit Punch, now available across key retailers including Target, Sam's Club, Meijer, and H-E-B. The Fruit Punch offering becomes the brand’s second sparkling protein flavor, delivering a refreshing, lightly carbonated beverage with 30 grams of protein and 0g sugar, available in single cans, 4-Pack, and 12-Packs.

The company also confirmed the continued expansion of its Blue Raspberry Lemonade flavor, complementing its ongoing success at Costco where the 15-Pack Blue Raspberry Lemonade remains on shelves.

A Breakthrough in Functional Beverage

Genius Gourmet’s sparkling protein line continues to redefine the protein beverage category by offering a clean, crisp, soda-like drinking experience with the functional benefits consumers expect today. With strong velocities in club and grocery channels, sparkling clear protein has quickly become a disruptive force for shoppers seeking a lighter, more refreshing alternative to traditional protein shakes.

The launch of fruit punch strengthens the brand’s multi-flavor strategy while amplifying its leadership in the rapidly growing clear-protein segment.

Leadership Commentary

“We created sparkling protein to completely rethink what a protein drink could be,” said Lance Rankin, CEO of Genius Gourmet. “Consumers want something light, refreshing, and functional - and the response has exceeded every expectation. Launching Fruit Punch as our second flavor is a major milestone, and we’re just getting started.”

“Our success across club and grocery proves that shoppers are hungry for innovation in the protein category,” said James Vas Dias, VP of Sale at Genius Gourmet. “With 30 grams of protein and a clean, sparkling profile, Fruit Punch is perfectly positioned to build on the incredible momentum we’ve created with Blue Raspberry Lemonade.”

Product Details: Sparkling Protein – Fruit Punch & Blue Raspberry Lemonade

• 30g protein
• 0g sugar
• Clear, refreshing, sparkling profile
• Gluten-free
• Low calorie

Designed for all-day drinkability, sparkling protein supports recovery, hydration, and functional nutrition without the heaviness of traditional shakes.

Retail Availability

Sparkling Protein – Fruit Punch and Blue Raspberry Lemonade will be available at:

• Sam's Club
• Meijer
• H-E-B
• Target

Additionally, the 15-Pack Blue Raspberry Lemonade remains active and performing strongly at Costco, continuing to build nationwide brand awareness and trial.

About Genius Gourmet

Genius Gourmet is dedicated to crafting innovative, great-tasting functional foods and beverages designed to support modern health-conscious consumers. With a commitment to clean ingredients, bold flavor, and premium formulation, the brand continues to push the boundaries of what functional nutrition can be.