Genius Gourmet® Launches Pink Lemonade Sparkling Protein Nationwide in Exclusive Target Debut

Pink Lemonade (Target Exclusive), Fruit Punch, and Blue Raspberry Lemonade Bring the Future of Refreshment to Functional Beverages

COEUR D'ALENE, Idaho--(BUSINESS WIRE)--Genius Gourmet®, a leader in better-for-you functional foods and beverages, today announced the nationwide launch of its Genius Gourmet Sparkling Protein line at Target, headlined by Pink Lemonade, an exclusive flavor available only at Target, alongside Fruit Punch and Blue Raspberry Lemonade.

Branded as “The Future of Refreshment,” Genius Gourmet Sparkling Protein introduces a new way to enjoy protein - light, clear, and sparkling, without the heavy, chalky experience of traditional protein shakes. Each can delivers 30 grams of protein, zero sugar, zero lactose, less than 1 gram of carbs, and approximately 130 calories, offering a crisp, soda-like fizz with real functional benefits.

“Getting a nationwide launch at Target is a huge milestone for our brand,” said James Vas Dias, Vice President of Sales at Genius Gourmet. “We built Sparkling Protein to give consumers something that feels fun and refreshing but still supports their goals. Pink Lemonade, Fruit Punch, and Blue Raspberry Lemonade bring bold, nostalgic flavor to a category that’s been missing excitement - and Target is the perfect partner to bring this to shoppers everywhere.”

Crafted for a smooth, crisp finish, Genius Gourmet Sparkling Protein is designed to be a true soda alternative - without the sugar crash or heavy aftertaste. The lineup delivers bright, craveable flavor profiles while staying clean, light, and easy to drink:

Pink Lemonade: bright, tangy, and refreshing with a smooth, crisp finish.
Fruit Punch: bold, juicy, and packed with classic punch flavor that delivers instant nostalgia.
Blue Raspberry Lemonade: a vibrant, sweet-tart twist that brings an electric, refreshing kick.

Whether it’s a post-workout cooldown, a mid-afternoon pick-me-up, or a better-for-you soda swap, Genius Gourmet Sparkling Protein is built for real life - offering functional fuel in a format consumers actually enjoy drinking.

Now available nationwide at Target, the launch marks a major expansion of Genius Gourmet’s beverage portfolio and reinforces the brand’s mission to redefine functional nutrition with products that deliver on both performance and taste.

The Future of Refreshment.

About Genius Gourmet®

Genius Gourmet® is a functional food and beverage brand focused on creating delicious, better-for-you products that support active, modern lifestyles. Known for its high-protein, low-sugar, and lifestyle-friendly innovations, Genius Gourmet develops snacks and drinks that deliver on taste without compromising on nutrition. From high-protein snacks to sparkling clear protein beverages, the brand is committed to pushing the boundaries of functional nutrition by pairing bold flavors with smart ingredients across its growing portfolio of products.