-

MediaCo’s EstrellaTV Delivers Record Year-Over-Year Prime-Time Ratings Growth in November

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA), today announced a landmark ratings milestone for EstrellaTV, which delivered the highest year-over-year prime-time P18–49 growth in the network’s history. The network surged +92% in November P18–49 prime-time delivery, solidifying EstrellaTV as one of the fastest-rising Spanish-language broadcasters in the U.S.

This record-breaking month was fueled by strong momentum across the entire lineup and standout gains from key tentpole franchises:

  • Tengo Talento Kids – November’s top performer, a powerful +65% jump from October.
  • Alarma TV – November’s #2 program, up +5% month-to-month.
  • 100 Latinos Dijeron – Continued its upward trajectory with a +26% MTM lift.
  • Liga MX – November matches outperformed this season’s pre-November average by +45%.

November wasn’t just about big individual wins, it delivered consistency. Every weekly P18–49 prime-time average ranked within EstrellaTV’s top 10 weeks of 2025, underscoring the network’s sustained growth.

Quarter-to-date, EstrellaTV is outperforming last year across the board, with higher P18–49 prime-time averages year-over-year every night, Monday through Saturday, a clear reflection of rising engagement and loyalty among Hispanic audiences nationwide.

“EstrellaTV’s record November results underscore the strength of our programming strategy and the deepening connection we’re building with Hispanic viewers across the country,” said Brian Fisher, Chief Revenue Officer, MediaCo Holding Inc. “We’re incredibly proud of this momentum and energized for what’s ahead.”

Sources: Nielsen National TV View (NNTV) Program Report; Updated Big Data Plus Panel, Live+Same Day P18-49 (units); Mon-Sun 7p-11p Strict Daypart (Span), Nov 2025 (10/27-11/30) vs. Nov 2024 (10/28-11/24). Series program gains are Nov 2025 vs. Oct 2025 (9/29-10/26), Liga MX gain is Nov 2025 average vs. pre-November Apertura season average (7/05/25-10/26/25). 2025 Calendar year to-date is 12/30/24-11/30/25. Quarter-to-date averages are for 4Q25 (9/22-11/30) vs. 4Q24 (9/23-11/24).

About MediaCo Holding Inc.
MediaCo Holding Inc. is a leading media and entertainment company serving diverse audiences across broadcast, audio, and digital platforms. MediaCo owns and operates EstrellaTV, one of the nation’s fastest-growing Spanish-language networks, delivering compelling news, entertainment, sports, and cultural programming to millions of viewers.

Contacts

Media: press@mediacoholding.com

Industry:

MediaCo Holding Inc.

NASDAQ:MDIA
Details
Headquarters: New York, New York
CEO: Albert Rodriguez
Employees: 330
Organization: PUB
Release Versions
English

Contacts

Media: press@mediacoholding.com

More News From MediaCo Holding Inc.

MediaCo Announces Key Leadership Promotions Across Sales, Marketing, Research and Operations

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA), a leading multi-platform media company serving multicultural audiences nationwide, today announced a series of strategic leadership promotions across its sales, marketing, research, and revenue operations organizations. These promotions recognize exceptional performance, sustained impact, and the continued strengthening of MediaCo’s commercial and operational leadership bench. “These leaders have each made a meaningful impact on ou...

MediaCo’s HOT 97 Launches New Morning Show: HOT 97 Mornings with Mero, Premiering Tuesday, January 13, 6AM–10AM

NEW YORK--(BUSINESS WIRE)--MediaCo’s HOT 97 (WQHT-FM), New York’s #1 multicultural station regardless of language, today announced the launch of its brand-new morning show, HOT 97 Mornings with Mero, premiering Tuesday, January 13, airing 6:00 a.m. to 10:00 a.m. ET. The show will be hosted by The Kid Mero, one of New York’s most recognizable and authentic voices in media and culture. Hailing from the Bronx, The Kid Mero is a New York Times best-selling author, Writers Guild Award winner, and a...

MediaCo’s EstrellaTV and EVTV MIAMI Announce Strategic Alliance for Real-Time Breaking News Coverage from Venezuela and Around the World

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced a strategic content collaboration between EstrellaTV and EVTV Digital Network, significantly expanding EstrellaTV’s ability to deliver timely, live news coverage of ongoing and developing events in Venezuela. Through this partnership, EstrellaTV will have access to EVTV Digital Network’s full roster of reporters and correspondents, enabling the network to broadcast live reports, breaking news updates, and in-depth an...
Back to Newsroom