SugarCRM Recognized as Most Innovative Solution in Manufacturing Supplier Innovation Awards

SAN FRANCISCO--(BUSINESS WIRE)--SugarCRM, provider of the award-winning Precision Selling platform, has been recognized as the Most Innovative Solution for Managing Supplier Relations and Collaboration in the Manufacturing Supplier Innovation Awards.

The awards recognize the achievements of outstanding companies and individuals driving progress in manufacturing. These awards shine a spotlight on the organizations making a real impact through innovation, sustainability and cutting-edge solutions.

Sugar delivers a purpose-built solution for seller productivity – combining seller experience with revenue intelligence to support repeat selling and long-term account growth. By integrating with ERP and other back-office systems, Sugar unifies product, customer, order and service data to guide reps toward the right actions to win business and strengthen loyalty.

For manufacturers and industrial firms, this means simpler management of complex account relationships, distribution channels, large product catalogs, and multi-layered supply chains. With deep ERP integration, teams get a unified view of inventory, orders and communication flows – helping them improve coordination, maintain strong supplier relationships and reliably deliver on customer expectations.

“We’re proud to be recognized for innovation in this year’s Manufacturing Supplier Innovation Awards,” said SugarCRM CEO David Roberts. “The manufacturing sector faces increasingly complex supply chains and customer demands. As customer expectations for smart, high-quality products rise, manufacturers need software that surfaces the right information that sales and account managers can act upon to address these demands.”

About SugarCRM

SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.

Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.