SugarAI Recognized for ‘Best CRM Software Innovation’ in the 2026 MarTech Breakthrough Awards

DENVER--(BUSINESS WIRE)--SugarAI, provider of the award-winning intelligence-driven sales automation platform, today announced it has been recognized for “Best CRM Software Innovation” in the prestigious MarTech Breakthrough Awards. Sugar was designated a winner from a field of more than 4,000 award entries worldwide.

The recognition highlights Sugar’s approach to redefining CRM as an intelligent revenue growth engine. Sugar connects signals across CRM, ERP, order history and operational systems to show revenue teams where attention is needed, what risks and opportunities are emerging, and what actions to take next.

Used by thousands of businesses in 120 countries worldwide, Sugar is driving significant business outcomes. Food service provider Country Fare achieved 21% business growth while increasing revenue from existing customer accounts by 40% by correlating CRM and ERP data to help the company better understand purchasing behavior and identify opportunities within its customer base.

Sun State International Trucks, a regional truck dealership with annual gross revenue exceeding $200 million, achieved 6% growth in parts revenue, 5% growth in aftermarket sales and a 10% improvement in sales productivity and time savings with Sugar.

“CRM should do more than document what has already happened; it should help revenue teams understand what is changing, where risk or opportunity is emerging and what they should do next,” said Becca Toth, CMO of SugarAI. “This recognition validates our vision for Precision Selling: bringing front-office and back-office intelligence together so sellers can focus on the customers and actions most likely to drive retention, expansion, and sustainable growth.”

The MarTech Breakthrough Awards are dedicated to recognizing the standout innovators, leaders and visionaries delivering meaningful innovation in the global marketing, sales and advertising technology industries.

About SugarAI

SugarAI provides software that helps revenue teams manage and grow their customer accounts with greater visibility and control. Its Precision Selling platform delivers account-level insights that highlight risk, uncover expansion opportunities, and guide sellers toward clear next steps.

Used by thousands of companies in more than 120 countries, SugarAI supports organizations operating in complex, relationship-driven sales environments. Headquartered in Denver, SugarAI is backed by Accel-KKR.

For more information, visit www.sugarai.com.