Oscar Mayer Seeks New Class of Hotdoggers to Drive the Beloved Wienermobile into Its 90th Year

Recent college grads are invited to join a lasting legacy of sparking smiles from coast to coast

CHICAGO & PITTSBURGH--(BUSINESS WIRE)--Today, Oscar Mayer announces that applications are open for its next class of Hotdoggers, inviting recent college graduates to apply for a one-year, full-time adventure behind the wheel of the iconic Wienermobile. Open through January 31, the relished position offers fans the opportunity to become official spokespeople of the brand while living out its mission of sparking smiles across the country.

The Hotdogger Program, which began in 1988, was designed to develop top talent and inspire future leaders who embody innovation, creativity and community spirit. Since its inception, Hotdoggers have sparked nearly 200 million smiles, making the role a “bunderful” fit for the 90 percent of Gen Z seeking careers that make a positive impact on society.¹

“There is no better way to jumpstart your career than behind the wheel of an American icon, and each year applicants go all out to get our attention—whether it be creating social media videos or mailing in creative scrapbooks and projects to our headquarters,” said Molle Twing, Senior Brand Manager for Oscar Mayer and former Hotdogger. “That spirit and imagination perfectly captures what it means to be a Hotdogger, and whether you were in the first class of Hotdoggers or are looking to become part of this year’s, one thing remains true: this is a once-in-a-lifetime opportunity to relish.”

With more than 5,000 hopeful applicants and only twelve candidates who cut the mustard, the role remains highly sought after—so much so that fewer people have driven the Wienermobile than have been to outer space. This year is no different as selected applicants will make up the 39th class of Hotdoggers and have the privilege of welcoming the Wienermobile into its 90th year, continuing a rich tradition of spreading delight through deliciously satisfying meats.

Each Hotdogger is entrusted with driving and maintaining the 27-foot-long hot dog on wheels. By traveling the hot dog highways nationwide – visiting upwards of 30 states and attending hundreds of events annually – Hotdoggers become the face of a multi-billion-dollar iconic brand. In addition to travel, events and media appearances, Hotdoggers serve as content creators, developing custom content of their travels and “meat” and greets reaching all generations.

Hotdoggers bring delight and smiles to people around the country while representing the iconic Wienermobile, which has been cemented in the fabric of American culture since it debuted in 1936. Over the years, the Wienermobile has visited eight countries and appeared in television shows and movies. Hotdoggers have surprised fans and celebrities with rides “shotbun,” have officiated weddings at the Wienermobile of Love in Las Vegas and most recently hauled buns at the legendary Indianapolis Motor Speedway in the inaugural Wienie 500 – all continuing to leave a lasting legacy with every stop.

To learn more about Oscar Mayer, the Wienermobile or Hotdoggers, visit the job posting on the Kraft Heinz Career Page and follow along on Instagram and TikTok.

¹ Deloitte 2025 Gen Z and Millennial Global Workforce Survey

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.