Infobip Enhances Voice Solutions to Restore Consumer Trust in North America

As rising spam calls erode customer trust, Infobip partners with North American telecom providers to standardize Branded Calling ID™ implementation for businesses nationwide.

CHICAGO--(BUSINESS WIRE)--Global cloud communications platform, Infobip, is strengthening its Voice solutions to enhance its Branded Calling ID (BCID™) offerings in North America as businesses explore new avenues to maintain customer trust amid a growing volume of scam robocalls, spoof caller IDs, and other fraud attacks driving consumer mistrust toward phone calls.

BCID will stem the tide and begin the journey to restore consumer trust, as cybercriminals find new ways to infiltrate personal mobile devices. Recent data from Talker Research shows that Americans receive twice as many fraudulent calls in comparison to other global regions, resulting in waning consumer trust with over three-quarters of Americans ignoring incoming calls, according to Morning Consult.

Entrusted by more than 3,000 voice customers worldwide, Infobip Voice provides secure voice communication for the world’s most prominent brands including Uber, LG, and Mercado Libre, empowering them to seamlessly connect with customers at a global scale, even in hard to reach or highly regulated markets. Today, as branded calling solutions become business-critical, Infobip is expanding its Voice offerings to accelerate BCID adoption for brands operating in the U.S. so they can build trust with their customers, improve answer rates, and boost ROI.

“Voice communications is a staple for every touchpoint of the customer journey, but the intensifying number of voice scams and robocalls are driving consumer skepticism, costing businesses billions of dollars every year,” said Mijo Soldin, Vice President of Telecom Strategy and Partnerships at Infobip. “Trust, privacy and security have long been a top consumer priority across various industries, and organizations that have not yet adopted BCID are increasingly losing assurance from existing and prospective customers. Our Voice solution aims to alleviate roadblocks in implementing secure, verified calling so businesses can rebuild their reputation as a brand that people trust and ensure they can reach their customers wherever they want to be reached.”

Infobip has continuously innovated its Voice solutions to ensure unrivalled compliant and protected global connectivity. This year, it finalized its acquisition of Peerless Network to develop a nationwide voice network that covers 98% of the US, and it recently expanded its partnership with NumHub to launch Branded Calling ID as part of its Voice product solution to empower enterprise businesses to own their brand identity. To further enhance its BCID capabilities, Infobip is partnering with some of the most widely used telecom providers in the U.S. to simplify the process of BCID adoption.

”Branded Calling ID enables businesses to provide verified rich caller information that consumers can trust, restoring confidence in voice calling and making calls more efficient for businesses,” said Tom Sawanobori, SVP and CTO of CTIA. “We are so glad to have Infobip as an Authorized Partner in this growing ecosystem.”

To learn more about Infobip Voice, visit https://www.infobip.com/voice.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
• Infobip named a Leader in the Gartner^® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)