Propelled by Proprietary Intent Data, Informa TechTarget Continues Account-Based Marketing (ABM) Leadership

By providing unmatched B2B intent insights and best-in-class services, Informa TechTarget gives ABM teams precision and scale to significantly accelerate growth and revenue

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, continues its strategic partnerships, recognition streak, and overall category leadership in Account-Based Marketing (ABM) as GTM teams search for ways to drive deeper engagement and build more revenue. By recently expanding its proprietary intent data by 41% through permissioned active prospects, buying teams, accounts and critical markets, the company demonstrated it is poised to uniquely help sales and marketing teams take advantage of this to accelerate growth in an evolving B2B environment.

According to Forrester’s State of ABM 2024 report, those who are employing ABM best practices are meeting or exceeding growth and revenue goals 55% more often. And these same high performing teams are personalizing content at the account, buying group and known individual levels. In order to target the right accounts and reach the right buyers, they rely on real-time behavior and intent signals from Informa TechTarget and are using this deep insight and intelligence to hyper-personalize content and outreach that resonates and converts.

“ABM is central to many GTM strategies. It hinges on sales and marketing alignment, precision targeting, and personalized engagement,” said Steve Niemiec, Chief Revenue Officer at Informa TechTarget. “We provide the first-party data, end-to-end strategic services and robust support they need to plan, execute and deliver breakthrough outcomes from their account-based marketing efforts.”

Due to its robust data, services and customer success, Informa TechTarget has been recognized as a Leader in ABM for three years running by QKS Group (formerly Quadrant Knowledge Solutions), a leading independent global analyst and consulting firm as well as a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. In addition, B2B Marketing’s newly released Martech Vendor Spotlight Report: ABM Technology 2025 cited Informa TechTarget’s strength in equipping marketing and sales with the intelligence needed to target in-market accounts and buyers effectively and delivering the insights they need to hone outreach and personalize campaigns.

Over the last 18 months, Informa TechTarget has formed two key partnerships with 6sense and Demandbase, respectively, to reach mutual customers. By combining its precise account- and contact-level intent data and permissioned contacts with the robust ABM capabilities that each partner offers, teams that leverage each platform can better identify, prioritize, and engage relevant accounts earlier in a buying journey to accelerate growth, increase opportunities and drive significant revenue. In October, Demandbase specifically named Informa TechTarget its 2025 Technology Partner of the Year, highlighting our expertise, commitment, and subsequent results in helping mutual customers be more effective and impactful in their GTM plans.

“The continued recognition amongst our peers, partners, analysts, and customers underscores the strength of our offerings and the value that we bring to bear in the market,” said Gary Nugent, CEO at Informa TechTarget. “We aim to be an indispensable account-based marketing partner to B2B enterprise technology companies, and will continue to deliver solution innovation and strong strategic guidance to help our customers navigate challenges and maximize ABM success.”

Informa TechTarget continues to demonstrate its leadership in ABM by extending and supporting learning opportunities for its community and customers. In June, it hosted a “New-School ABM: Concrete Solutions for Busted Tactics” marketing summit to share ways to help practitioners reinvigorate ABM strategies – all sessions are available on demand. It is also sponsored “The Global ABM Conference” this week and led a session called, “Your ABM problem might not be targeting. It’s lack of trust,” in concert with agency partner MOI Global. More session details can be found here.

For more information and resources on how to build, execute and measure your ABM initiatives at scale, visit Informa TechTarget’s website here.

About Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted digital properties and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their intent data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.
Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

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