Resy Launches New Integrations Connecting the Resy Guestbook to Marketing Platforms

The integrations make it easier for restaurants to manage guest relations and run more effective marketing campaigns

NEW YORK--(BUSINESS WIRE)--Resy today announced new integrations with Loyalist and Fishbowl, two leading customer relationship management (CRM) platforms built to help restaurants better leverage guest insights and connect more meaningfully with their guests. With these integrations, guest information—such as visit history, preferences, and frequency—flows automatically between Resy and CRMs, eliminating the need for manual exports or uploads. Resy partners on Platform, Platform 360, and Advanced plans will be able to access CRM integrations as part of their existing plans, providing operators with a seamless, more connected way to put their guest insights to work.

With these new integrations, operators can more easily create targeted campaigns, refine segmentation, and do more personalized outreach to guests. For example, they can send personalized notes to regulars, or share details about their wine club with guests they have identified as wine lovers, or identify guests who have set Notify alerts and help them discover available reservations. Additionally, Resy Guestbook data, built using phone numbers, consolidates guest profiles with fewer duplicates compared to email-based guestbooks, creating a clearer picture of each guest.

“Our goal is to help restaurants work smarter, not harder,” said Pablo Rivero, SVP, American Express Global Dining and CEO, Resy and Tock. “By connecting the tools restaurants rely on every day, we’re building a tech ecosystem that helps restaurants save time, engage their guests in more personal ways, and create the kind of hospitality experiences that keep people coming back.”

“Having our reservation system and CRM tools working together has made a tremendous difference for our team,” said Lucy Barrow, Rezdôra and Massara’s head of business and operations manager and Loyalist user. “Prior to the integration, it took time to piece together disparate information. Now, we can clearly understand our guests’ preferences and behaviors in one view and create specific campaigns and experiences that truly resonate. It frees us up to provide another level of personalized hospitality.”

The Loyalist and Fishbowl integrations are powered by middleware technology developed by Rooam, acquired by American Express in 2024. Rooam’s technology enables Resy to directly integrate with other key hospitality technology systems that help restaurants run their businesses—making this launch yet another step toward building the most powerful, connected ecosystem in hospitality tech.

For more information about ResyOS, visit https://resy.com/resyos. Additional details about Loyalist and Fishbowl can be found on their respective pages.

About Resy

Resy is a digital dining platform that powers restaurants around the US and provides reservation booking for passionate diners. With the powerful backing of American Express, Resy has created best-in-class software that elevates dining experiences and connects restaurants to a vast network of highly engaged diners. Resy is a destination for restaurant discovery, exclusive access, original content, and chef-driven culinary events. The amazing world of restaurants is just a few taps away in the Resy app and at Resy.com.